Spotify's Turn To Join Other Social Media Adopts TikTok-like Video Feed Features

Spotify has also adopted a video feed feature similar to TikTok. (photo: doc. pixabay)

JAKARTA - Like other social media, Spotify has also adopted a video feed feature similar to TikTok into the streaming music application. Dubbed Discover, it works exactly the same as the short video app.

Users just scroll through which music videos they want to watch. This feature is still in the testing phase. However, for those with access to the feature, Discover will appear as the fourth tab in the navigation bar at the bottom of the Spotify app, between Home and Search.

This feature was first discovered by Twitter user Chris Messina. In his upload, Messina tweeted a video of the Discover feature. He discovered the feature in Spotify's TestFlight build (beta for iOS), where a new icon in the navigation toolbar takes the user directly to the video feed when tapped.

Launching TechCrunch, Thursday, November 25, users can then scroll up and down to browse the feed, just as they do on TikTok. Users can also give Likes by clicking on the heart icon, users can even tap the three-dot menu to bring up information about the song.

The company has been looking to popular social media formats to engage its users for a long time. Spotify has previously tested the Stories feature, which allows influencers to post Stories to introduce their own curated playlists. But that option was never available to all Spotify users until now.

While the TikTok format has been adopted by many top social platforms, including Instagram (Reels), Snapchat (Spotlight), YouTube (Shorts) and Pinterest (Idea Pins), it has also proven to be an ideal format for content discovery.

Netflix, for example, recently adopted a short-form vertical video feed in its own app dubbed the Fast Laughs feature, offering clips from a content library and tools for saving programs to a watch list or simply starting streaming them.

Similarly, Spotify's video-based Discover feature can help introduce users to new music and offer a way to show their interest in Spotify in a familiar format.