Snapdragon SoC Will Stand Alone Without Qualcomm

Qualcomm will rebrand Snapdragon.

JAKARTA - Qualcomm has just announced that it will change the Snapdragon brand. In addition to marketing materials, the chipmaker will also remove "Qualcomm" from chip names and modify the numbering system.

It is known that Qualcomm has been using the same naming and numbering scheme in its SoCs since 2013, but it looks like the company is in the near future to change that.

The chip manufacturer will announce a new rebranded SoC on November 30 at Snapdragon Tech.

In the future, Snapdragon will now exist as a standalone brand, separate from the “Qualcomm” brand which will not appear much on its chips. In fact, the company had started implementing earlier this year on the Snapdragon 888 Plus, which did not embed the word Qualcomm.

Reporting from The Verge, Tuesday, November 23, for years, Qualcomm has labeled its chips with three-digit names, such as Snapdragon 480, Snapdragon 765 or Snapdragon 888.

The first number broadly informs the customer how powerful the chip is. For example, the 8 series chips function as flagships, while the 4 series are for entry-level products.

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Usually the second number also shows the annual generation releases ranging from Snapdragon 865 to 875, while changes to the third number generally indicate smaller updates such as Snapdragon 765G to Snapdragon 768G.

Going forward, Qualcomm will shift to single-digit serial and number generation, in line with other product categories, starting with the upcoming announcement of the next flagship 8 series.

Actually Qualcomm already uses a single-digit naming scheme in generations for its Snapdragon PC processors, such as Snapdragon 8cx Gen 2 or Snapdragon 7c Gen 2 as well, so the change doesn't just appear, but only continues the naming of existing products.