JAKARTA - The response to the 2026 World Cup is increasingly being felt in Indonesia. His response felt even more lively after Coca-Cola Indonesia and Garuda Gemah Nusantara (GGN) launched the People's Football Festival, a program aimed at increasing the spirit of football in various communities as well as opening up space for young Indonesian talents.

This festival will be present in four cities, namely Labuan Bajo, Jakarta, Palu, and Makassar which will present activities such as coaching, exhibition match, to the exciting podcast themed "Nobar (Ngobrol Bola Ramean)".

The purpose of holding this People's Football Festival is to create a warm, close-to-the-community football atmosphere, and especially provide opportunities for young players to shine on the bigger stage.

According to Rizky Aidi, Director of GGN, this festival is not just a competition, but a place where people can feel the essence of football again.

"The People's Football Festival is a tangible manifestation of our vision to build inclusive and sustainable football. Without seeing age or team, everyone has room to shine," said Rizky Aidi in Jakarta on Wednesday, December 10, 2025.

He also emphasized that the greatest strength in football is in community togetherness, not just about technical abilities.

This festival opens space for players aged 15 to 18 years to learn and develop capabilities. PSSI Deputy Chairperson Ratu Thasha Destria, who was present, also emphasized that talent development must always be accompanied by sportsmanship and discipline values.

"This initiative is not only to improve technical capabilities, but also to instill the value of sportsmanship, discipline, and teamwork," said Ratu Thasha.

Another support came from the coach of the U-20 Indonesian national team, Nova Arianto, who believed that early coaching was an important factor in the future of Indonesian football.

"The development from the early stages is very important for the progress of our national football. Such an initiative brings new hope for the future," said Nova Arianto.

Not only is it an event to increase inter-community football, the People's Football Festival is also part of the Road to FIFA World Cup Trophy Tour by Coca-Cola series, which will bring the original World Cup trophy to Indonesia in January 2026.

According to Fitriana Adhisti from Coca-Cola Indonesia, this momentum is an invitation to celebrate the positive energy of football together.

"Football has a special way of bringing people together, connecting us through emotions and positive energy. Come and feel the spirit!" said Fitriana.


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