Lioness Wins Euro 2025! Commercial Value Skyrockets, New Era Of Women's Football Stars Begins

The England women's national team won Euro 2025 (photo: dock.uefa)

JAKARTA - The English women's national team, Lioness, finally succeeded in realizing their dream: winning Euro 2025 after beating Spain in a thrilling final match on Sunday 27 July. This victory not only ensures their supremacy on the gridiron, but also opens the way to a brilliant commercial future an achievement that marks a new era in women's football world.

Since their success at Euro 2022, Lioness has destroyed various stereotypes about the potential of this sport. Now, they are not just athletes, but also fashion icons, social opinion leaders, and marketing stars that are very tempting to global brands.

They are more humane' and accessible, said Hayley Knight, Co-Founder and Communications Director of BE YELTOW, the leading PR agency, quoted by VOI from the Daily Mail. They have diversity, representation of LGBT, no scandals, and many brands can trust them.

Stars like Beth Mead, Chloe Kelly, Lauren James, and Alessia Russo now have a market value of millions of pounds, not only from their salaries as players, but from exclusive cooperation with big names like Nike, Google Pixel, Adidas, and even Gucci and Calvin Klein.

England captain Leah Williamson, for example, has a net worth of around 4 million pounds (Rp. 87.564 billion) thanks to contracts with Gucci, Nike, Pepsi, and many more. Meanwhile, Lucy Bronze is partnering with VISA, Spotify, and Rexona, strengthening her status as an influential public figure.

With this success, Lioness is predicted to experience a spike in endorsement value and attract more and more major brands.

"They urge equal access to sports in schools, they have community involvement, and their net image is very attractive to brands," Knight said.

Lioness also reaches a wider market, especially women and Gen Z, two segments that are very valuable to the modern sports industry and lifestyle.

Commercial Potential That Is Increasingly Melejit

With European champions 2025, Knight estimates:

- 3050% increase in endorsement value in the next 12'24 months.

- Players can earn between 30,000 pounds (Rp656.73 million) to 70,000 pounds (Rp1,532 billion) per sponsorship upload on social media.

- The national team's recruitment income could jump beyond 25 million pounds (Rp547,275 billion).

Not only individuals who benefit, but also domestic competitions such as Women's Super League (WSL). Currently, Chelsea's Sam Kerr still holds the record high salary of 400,000 pounds (Rp8.756 billion) per year) which can increase drastically as market interest grows.

There Is Still A Salary Gap

Although the comparison with male players is still unequal, a big step has been made. Cristiano Ronaldo, for example, has an income of around 153.5 million pounds (Rp 3.36 trillion) per year, or 385 times bigger than Sam Kerr. But women's players are now not only appreciated for their performance on the field, but also because of their influence as cultural icons.

"I don't think we'll ever see the same level as men's sports, but Lioness has greater growth potential. They haven't reached their peak yet," Knight said.

Examples like Alishha Lehman, a Swiss player, show how a female footballer can become a fashion icon and lifestyle, similar to David Beckham in the past. Now, more and more Lioness have taken the same path, bringing women's football into the popular and mainstream realm.

With the Euro 2025 title in hand, Lioness has proven that they are true champions on and off the pitch. They became the inspiration, leader, and symbol of a new era of global women's football.

"What is idolized is not only the player, but also his personality," concluded Knight.