JAKARTA – The life of tennis player Emma Raducanu has changed 360 degrees after winning the 2021 US Open. She is now included in the ranks of wealthy athletes thanks to income from various sponsors who take advantage of her big name.
Raducanu won the first grand slam of his career aged 18 years and 302 days. The victory catapulted his name so it is not surprising that various world famous brands are hunting for his signature.
The number of sponsors who were successfully hooked up made Raducanu's wealth increased drastically. The British tennis player's total net worth has now reached 10 million pounds, equivalent to Rp. 182 billion.
One-fifth of that total or £1.8 million (Rp32.7 billion) is the prize Raducanu earned after his heroic performance at Flushing Meadows. Back then he didn't drop a set in 10 games to the title.
Meanwhile, the rest of his wealth is the result of collaboration with several well-known brands such as Porsche and Dior. The star from Bromley is even predicted to soon become an athlete worth 1 billion pounds as a model and representation of various brands.
So far, Raducanu has signed contracts with several brands. In addition to the two names above, he is also listed as having sponsors from Nike, Wilson, Tiffany & Co, Dior, Evian, British Airways, Sports Direct, Vodafone, and HSBC.
Nike reportedly has a contract with Raducanu worth 100 thousand pounds. The well-known clothing brand managed to beat its rivals to press for a contract with Raducanu before he appeared at Wimbledon last year.
Similar to Nike, Wilson also managed to establish a partnership with Raducanu early. This deal is also worth the same as that offered by Nike, which is worth 100 thousand pounds.
Raducanu's first major sponsorship came just days after his victory at the US Open. The sponsorship came from Tiffany & Co, which previously worked with well-known celebrities such as Beyonce.
The contract with Tiffany & Co is worth 2 million pounds or the same as offered by the Dior brand. The biggest contract received by Raducanu is with Vodafone which is worth 3 million pounds.
Meanwhile, with British Airways, Raducanu is reported to have pocketed £1 million, while with other brands the value of his contract as sponsor is unknown.
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