JAKARTA - Qatar and FIFA launched La'eeb as the Official Mascot for the 2022 World Cup in early April.
La'eeb is an Arabic word meaning highly skilled player. He belongs to the verse of an indescribably parallel mascot – everyone is invited to interpret what it looks like.
La'eeb encourages everyone to believe in themselves as 'Now is All'. He will bring the joy of football to everyone.
The adventurous, fun and curious La'eeb was unveiled during the Qatar 2022 FIFA World Cup Final Draw, in Doha.
We are pleased to introduce La'eeb as the Official Mascot for the first FIFA World Cup in the Middle East and the Arab world. He came from an indescribable place. We encourage everyone to imagine what it would look like,” said Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications and Tournament Experience, Supreme Committee for Delivery & Legacy at the launch of La'eeb.
He's come from the mascot-verse full of energy and is ready to bring the joy of football to everyone! Introducing: La'eeb - the #FIFAWorldCup Qatar 2022 Official Mascot pic.twitter.com/RrEA6iS6t4
— FIFA World Cup (@FIFAWorldCup) April 1, 2022
"We're sure fans everywhere will love this lovable character. La'eeb will play an important role as we engage fans young and old in the Qatar FIFA World Cup experience,” added Al Mawlawi.
The courageous and passionate La'eeb has attended every previous FIFA World Cup tournament and has contributed to some of the most famous moments in football history, including a number of iconic goals.
La'eeb would be known for his youthful vigor; spreads joy and confidence wherever he goes. La'eeb comes from a parallel world where tournament mascots live. It is a world where ideas and creativity form the basis of character that lives in everyone's mind.
La'eeb will be everywhere – welcoming the world, inspiring young fans and fueling the action during the tournament, which runs from November 21 to December 18.
Additionally, fans will soon be able to download La'eeb's GIFs and stickers via a number of social media channels, including Facebook, Instagram, Twitter, TikTok, WhatsApp, and Snapchat. La'eeb's screensavers and filters will also be available for download.
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