JAKARTA - 8Xbet appointed former Manchester United and England national team player, Teddy Sheringham as brand ambassador. Sheringham are under contract by 8Xbet for two years.
Launching SBC News, Thursday 3 March, Sheringham will play a role in the company's market expansion plans in Asia. This deal allows Sheringham to appear in branding across the web and 8Xbet's social channels.
The founder of 8Xbet, Ryan Li, said, "8Xbet is very proud to be working with Teddy Sheringham. According to him, Sheringham is a truly iconic name in modern English football and one of the most prolific strikers in the Premier League of all time.
"After such an illustrious playing career, Teddy has a fantastic reputation in Asia, and he will help develop 8Xbet as a brand in the region for years to come," explained Ryan.
About his new role, Sheringham stated, he was honored that 8Xbet asked him to be the brand ambassador for Asia.
"This is an area I have fond memories of visiting as a player. I look forward to representing and working with the team at 8Xbet and engaging with their customers," said Sheringham.
Sheringham will also provide regular content on the platform where he will share his thoughts and opinions and on the latest football news.
The deal was conceived by London-based talent management agency Bear Faced Talent, which also provides management for footballers such as Micah Richards, Martin Keown and Sue Smith.
Bear Faced Talent Founder, Josh Landy, called Teddy Sheringham one of the best strikers to have ever played in the Premier League and has great appeal around the world.
"We are very pleased to have made this deal happen and believe it will be an excellent partnership," said Josh.
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