Market Trend Response, OLX Presents a New Car Sub-Category Ahead of GIIAS 2026

OLX Director Agung Iskandar. (Photo: Special)

] JAKARTA - OLX is expanding its services in the automotive sector by launching a New Car Sub Category. This step was taken in response to changes in consumer behavior in finding vehicles.

The company sees market dynamics, where interest in used car ads has decreased by around 6 percent from January to May 2026 compared to the same period last year. However, public interest in owning vehicles remains high.

If you look at the OLX data, it shows that searches for used cars still reach an average of around 2.7 million times each month. On the other hand, prospective buyers are now more likely to be flexible by considering both new and used cars before making a decision.

A study also revealed that 66 percent of prospective consumers are no longer stuck on one vehicle category and are willing to compare the two options. Therefore, OLX officially presents the New Car Sub Category within its platform.

This feature complements the vehicle categories that are already available so that users can undergo the "Check, Compare, Deal" process in one platform. Through the Car Category menu, users simply choose the New Car Sub Category, then determine their favorite brand and vehicle model that suits their needs and budget.

"In choosing a vehicle, consumers do not always start with a final decision between a new car or a used car. They want to see more options, compare benefits and budgets, then determine the most suitable vehicle. Through the New Car Subcategory, OLX wants to help consumers go through this process more easily on one platform," said OLX Director Agung Iskandar, in an official statement quoted Tuesday, June 30.

The launch of this feature coincides with the implementation of the GAIKINDO Indonesia International Auto Show (GIIAS) 2026. During the exhibition, OLX presents a promo in the form of e-Toll balance of up to IDR 500 thousand for users who carry out the process of searching, comparing, and successfully making transactions through the platform.

At the same time, OLXmobbi also took part as the Official Trade-in Partner of GIIAS 2026 which was held from July 30 to August 9, 2026. The presence of this service is intended to make it easier for vehicle owners who want to exchange with a process that is claimed to be fast, safe, and transparent.

As part of the series of promos during the exhibition, OLXmobbi also offers cashback of up to IDR 15 million as well as various activities and attractive prizes for visitors. Through this collaboration, OLX and OLXmobbi want to present an integrated automotive service ecosystem, ranging from finding and comparing new cars to selling or trading vehicles in one more practical experience.