Chery Builds Training Center in Makassar, Focuses on Improving Technicians' Competence

The inauguration of the Chery Training Center Makassar. (Photo: Chery)

JAKARTA - PT Chery Sales Indonesia (Chery) continues to strengthen its position in the national automotive market, with the inauguration of the Chery Training Center in Makassar or the second after Bekasi.

The presence of this facility aims to increase the competence of technicians, strengthen the quality of after-sales services, and support the readiness of the dealer network, especially in East Indonesia.

Through this facility, Chery also strengthens collaboration with the Makassar Vocational Training and Productivity Center (BBPVP) under the Ministry of Manpower of the Republic of Indonesia, as part of a long-term commitment to human resource development and strengthening the national automotive ecosystem.

Chery Sales Indonesia Chief Operation Officer, Wang Peng, said Chery has a long-term commitment in Indonesia, not only through the development of automotive technology, but also the improvement of human resources quality.

"The presence of the Training Center in Makassar is a tangible step to expand knowledge transfer to East Indonesia, as well as equipping local talent with technical skills and work professionalism," he said, in an official statement received, Thursday, April 30.

Makassar was chosen not without reason, but because of its role as the gateway to East Indonesia and a new growth center, supported by an economic growth of 5.39 percent (year-on-year) in the third quarter of 2025 1, as well as the contribution of South Sulawesi of 4.1 percent to national vehicle sales, further strengthening its potential as a growth center of the automotive industry.

Through collaboration with BBPVP Makassar, Chery presents a training center that aims to expand public access to industry-standard work competencies. This initiative is also an effort to bridge the needs of the industrial world with the development of more relevant and sustainable labor skills.

Chery Training Center Makassar focuses on three main areas: technical competence, service, and product knowledge. Through this approach, Chery wants to prepare technical personnel who not only understand vehicle technology, but are also able to provide consistent and professional service experiences. This facility is also a location for the Train of the Trainer (TOT) program, which aims to improve the quality of instructors and the effectiveness of knowledge transfer.

In addition to being a training center, this facility also serves as a place to conduct quality improvement studies, where various findings in the field can be analyzed and developed into solutions for the sustainable improvement of product and service quality.

To support learning, this facility is equipped with electric vehicle modules, practice units, and charging facilities, so that participants can learn diagnosis, maintenance, and technical handling of electrified vehicles directly.

"We welcome the presence of the Chery Training Center Makassar as a manifestation of synergy between industry and government in improving the quality of human resources, especially in East Indonesia. The coordination of the curriculum with the BBPVP program is an important step so that training is more relevant to industry needs and opens up greater opportunities for local workers," said Director General of Vocational Training and Productivity Training of the Ministry of Manpower of the Republic of Indonesia, Darmawansyah, S.T., M.M. .