Suzuki e VITARA Distribution in Indonesia Has Not Reached Two Digit

Suzuki e VITARA electric car. (Photo: PT SIS)

JAKARTA - Suzuki's move to enter the electric vehicle market in Indonesia through e VITARA has not shown significant results. Since its official introduction, sales of this model are still relatively limited, even in the last month it has not reached double digits.

Deputy Managing Director Sales and Marketing 4W Suzuki Indomobil Sales (SIS) Donny Saputra, revealed that as of March 2026, the total distribution of e VITARA both to the dealer network and directly to new consumers reached eight units.

"Actually, starting from last month, we have been delivering according to the information we have provided. Well, until March, we have delivered, wholesale and retail as many as 8 units for e VITARA," said Donny in Kemayoran, Central Jakarta, not long ago.

This figure is an illustration of the challenges faced by Suzuki in the national electric car segment. In addition to still being in the early stages of market penetration, the relatively high price compared to conventional models and competitors in its class also affects absorption.

e VITARA was first launched at the Indonesia International Motor Show (IIMS) in February 2026. This model is offered in two options, namely single tone for Rp755 million and two tone Rp758 million.

Meanwhile, the purchase package that includes home charging is priced at Rp767 million for single tone and Rp770 million for two tones. Although sales are not high, Donny assessed that consumer interest in e VITARA is still there.

"As we said at the launch of e VITARA, we don't just offer products, but we also offer the historical value of Suzuki itself as one of the experts in making SUVs. One of them is that," he said.

"And by seeing this enthusiasm, we can see that there are still many loyal consumers, as well as Suzuki lovers who are interested in e VITARA," continued Donny.

To support the use of electric vehicles, Suzuki has also begun to prepare a supporting ecosystem. Infrastructure and service schemes have been prepared, both for customers and a number of selected outlets in major cities in Indonesia.

"Yes, so we have prepared the infrastructure, what is it called, a special scheme not only for customers, but also for some selected outlets in major cities in Indonesia," he concluded.

The e VITARA that is marketed in Indonesia is still in the status of fully imported or completely built up (CBU) from India, with the production process carried out by Maruti Suzuki. In terms of design, this car carries a masculine SUV character with a muscular appearance, as well as a distinctive three-point headlight identity.

In terms of dimensions, e VITARA has a length of 4,275 mm, a width of 1,800 mm, and a height of 1,640 mm, as well as a wheelbase of 2,700 mm and a ground clearance of 185 mm. For power sources, this car is equipped with a 61 kWh capacity LFP battery that allows a range of up to 428 kilometers in full battery condition.