Nissan Confident Nissan's Electrification Strategy with e-POWER Technology, More Accepted by Consumers

Nissan city tour in Jakarta. (Photo: Nissan)

JAKARTA - With changing needs and lifestyles, many people are now not only looking for vehicles that are comfortable and attractive in design, but also want better efficiency and a smooth and easy-to-use driving experience in daily activities.

Responding to this need, Nissan is introducing e-POWER technology as part of an electrification strategy designed to bring a closer electric driving experience, without changing consumer habits.

Since its introduction, e-POWER has brought a different approach. This technology offers a driving experience that is fully driven by an electric motor, while the gasoline engine serves as a generator to generate electricity. This approach is claimed to create a smooth, responsive, and silent driving sensation like an electric vehicle, but it is still practical to use in various situations. Driving in big cities becomes a pleasant sensation when the e-Pedal feature embedded in e-POWER models allows drivers to set acceleration and braking with just one pedal.

"We are very optimistic that e-POWER technology is a solution to the mobility needs of today's society that supports the transition to future electrification," said Head of Sales and Product from Nissan Motor Distributor Indonesia (NMDI), Bima Aristantyo, when met in Jakarta, some time ago.

e-POWER journey in Indonesia

As is known, the e-POWER journey in Indonesia began through the Nissan Kicks e-POWER. As a dynamic compact SUV for urban mobility, the character of the Nissan Kicks is in line with the instant response of the electric motor. Smooth movement and responsive acceleration provide comfort when agility is needed to face dynamic urban traffic conditions. In daily use, the efficiency provided also adds value for active consumers. The Nissan Kicks e-POWER is the beginning of a natural electric driving experience in daily routines.

The journey then continued with the arrival of the Nissan Serena e-POWER. Serena has long been known as a family vehicle that prioritizes comfort on every journey. With e-POWER technology, the experience becomes even more perfect, when traveling with the family feels more calm thanks to a quieter and more comfortable cabin.

The instant acceleration supported by the direct power supply from the electric motor to the wheels, makes this vehicle very fun to drive, both in daily activities and long-distance travel. Serena e-POWER presents a true balance between comfort, efficiency, and ease of use for modern families.

The next evolution of e-POWER comes through the Nissan X-Trail e-POWER with e-4ORCE. In this model, Nissan presents a smooth driving experience with more precise control levels through the electric all-wheel drive system. This combination provides a higher sense of confidence in various road conditions, while maintaining the comfort of e-POWER. The Nissan X-Trail e-POWER with e-4ORCE is designed for consumers with an active lifestyle who enjoy traveling with their families, while opening up opportunities to explore destinations more comfortably.

Through the journey from Nissan Kicks, Nissan Serena, to Nissan X-Trail, e-POWER technology is not only a unique innovation, but continues to evolve into a real mobility solution that is closer to the needs of Indonesian people.

Each model presents a different character, but is still connected by a smooth, comfortable, and efficient driving experience. This approach allows consumers to experience the thrill of electric driving in a variety of activities, from daily mobility, family travel, to exploration of various destinations.

Going forward, Nissan will continue to deliver innovations that not only focus on technology, but also on how technology can integrate with consumers' lives.