JAKARTA - The Chinese automotive brand Jaecoo recorded strong sales performance at the beginning of 2026, both in the European and Southeast Asian markets.
Relying on a structured expansion strategy in mature markets such as Europe as well as solid growth in emerging markets such as Southeast Asia, Jaecoo continues to show consistent progress in strengthening its transformation from a technology leader to one of the market leaders in the NEV segment globally.
In the European market, JAECOO recorded significant growth in the midst of a competitive and mature market. In the UK, Jaecoo J7 SHS-P managed to become the model with the number one retail sales in January 2026 with 4,059 units, and recorded more than 30,100 units in the last 12 months. In Italy, Jaecoo J7 SHS-P debuted in eighth place with 416 units, while in Spain recorded 1,318 units in the January-February 2026 period with an annual growth of 38.16 percent.
In the plug-in hybrid electric vehicle (PHEV) segment, Jaecoo also showed strong performance with more than 4,000 units per month and ranked second in the European market. This achievement reflects steady growth amid the increasingly competitive hybrid market dynamics.
This momentum is also reflected in Jaecoo's performance in Southeast Asia which continues to show positive trends. In Thailand, Jaecoo J5 EV became the best-selling model with sales reaching 6,806 units in January 2026, leading the SUV and BEV segments for three consecutive months with a market share of 16.1 percent.
Meanwhile in Indonesia, Jaecoo also showed a positive trend. Based on GAIKINDO's January 2026 wholesales data, J5 EV recorded a distribution of 1,942 units and became one of the best-selling electric SUVs in Indonesia. This trend continued in February 2026 with an additional 2,926 units, bringing the company into the top 10 national car brands.
JAECOO Indonesia Business Unit Director, Jim Ma, said the growth in these two regions shows how Jaecoo can reach different markets, both in developing countries and in mature automotive markets.
"In Southeast Asia itself, we see more and more consumers starting to switch to new energy vehicles for daily needs to long-distance travel. From there, we want to present a solution that can be used in various conditions in one vehicle," he said, in an official statement received, Wednesday, April 1.
This success is also inseparable from the support of the Super Hybrid System (SHS) technology, which is the main foundation of Jaecoo's performance globally. In Indonesia, the SHS technology has been presented through the J7 SHS-P and J8 SHS-P ARDIS lines. Based on testing in Indonesian road conditions, Jaecoo J7 SHS-P is able to travel up to 1,377 km with one fuel tank and one full battery charge. Meanwhile, J8 SHS-P ARDIS is able to reach up to 1,660 km in similar conditions, providing flexibility for long-distance mobility needs.
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