JAKARTA - Global lubricant brand Motul introduces Motul Track & Trace (T&T) Technology, an innovative system that marks a significant advancement in building an ecosystem and providing full support to distributor partners. This initiative reflects Motul's ongoing commitment to building a more transparent, responsive, and secure distribution network.
Track & Trace (T&T) technology or known as tracking and tracing technology is an integrated system used in logistics, supply chain, and manufacturing to monitor the movement, location, and status of products in real-time and historically.
Managing Director of PT Motul Indonesia Energy (MIE), Welmart Purba explained that the use of cutting-edge technology, the Track & Trace (T&T) system is designed to provide higher visibility and increase consumer confidence in every transaction.
"Through this system, Motul ensures that every product in circulation can be traced clearly, so that in the end it improves customer experience while strengthening confidence in the brand and Motul products in the market," said Welmart Purba, through an official statement.
Welmart added, the launch of Motul Track & Trace Technology, confirms Motul's position as a global brand that not only focuses on product performance, but also on consumer protection and strengthening a sustainable distribution ecosystem.
"The main benefits of Motul Track & Trace (T&T) Technology include increasing customer confidence through product authenticity verification, as well as providing consumers with assurance that Motul partners are official sellers. Then other benefits are operational simplification through real-time tracking of product movements, and additional protection against potential product counterfeiting," continued Welmart.
As part of this system, Motul presents a unique T&T sticker design, equipped with encryption technology and holographic laser, which serves as an additional security layer and a product authentication instrument that is easily recognizable by consumers.
This series of Track & Trace (T&T) technology updates will be implemented gradually on Motul's best product lines, as part of the company's long-term strategy to deliver the highest standards of quality, safety, and trust in the lubricant industry.
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