JAKARTA - After pinning down a big target for the next few years. This Chinese company is aiming for global sales of up to 1 million units per year by 2030, as part of a long-term strategy to build a sustainable mobility ecosystem in various countries, including Indonesia.
In the country, the global target is translated through aggressive expansion steps. After stating that it will expand its portfolio of electrified vehicles by preparing 12 new models in the next three years.
These products will fill various segments. That is in line with the company's ambition to make Indonesia one of the main markets in the region, amid the growing trend of electrification.
Deputy Country Director Lepas Indonesia Ricky He emphasized that the target of one million units is not only an emphasis on sales volume. On the other hand, as the foundation of the company's direction in the long term.
"Start with a vision for the future. Our vision in 2030 targets 1 million units (per year) for the long term. This is more than a number. It reflects our long-term commitment. We are building a global system of elegance for the future," said Ricky, in North Jakarta, recently.
Not only focusing on products, Lepas also prepares to strengthen service infrastructure. The company targets the establishment of up to 40 dealer networks in Indonesia which are equipped with sales facilities, vehicle maintenance, and spare parts support to support consumer confidence.
Meanwhile, for the initial stage, Lepas has introduced Lepas L8 as an opening model. The premium SUV is said to be a signpost of design and technology that this brand wants to bring to the Indonesian market.
In terms of concept, Lepas L8 carries the character of a modern electrified vehicle with an elegant design touch, a row of the latest technology, and comfort aimed at daily mobility needs, especially in urban environments. This car has been officially shown at the Gaikindo Indonesia International Auto Show (GIIAS) 2025.
The company has also opened pre-orders for the Lepas L8. The official price tag is still awaiting an announcement scheduled to take place at the 2026 Indonesia International Motor Show (IIMS).
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
