Electric Macan Not Up to Expectations, Porsche Changes Strategy with New Crossover

Porsche logo. (Photo: Porsche)

JAKARTA - Several automotive manufacturers are changing their strategies or reconsidering their electric vehicle strategies due to several factors, including Porsche.

Based on a report from Carscoops, Monday, January 12, the brand is trying to change its electric vehicle plans. The former CEO of the brand has just publicly admitted that making the Macan a special model for electric vehicles was a mistake.

Former CEO Oliver Blume, who resigned at the start of 2026, revealed that making the next generation of Macan only electric was a mistake.

"We were wrong about the Tigers," he said.

Macan GTS, 2025, Porsche AG

According to him, many people argue that most buyers of the Macan care more about the brand than the engine. However, the declining demand for expensive luxury EVs and regulatory barriers, make the all-electric Macan more difficult to sell than some people expected. Blume admitted that regrets always come too late.

"Based on the data at that time, we will make the same decision," he added.

He added that Porsche plans to reintroduce a gasoline-powered compact crossover, but it will not be called Macan.

This new model, which will be available no later than 2028, will occupy the same segment under the Cayenne SUV and is expected to use the Volkswagen Group's Premium Combustion Platform architecture, which is also used on the Audi Q5.

Blume described this upcoming crossover as 'very, very Porsche' and deliberately differentiated from the Macan EV.