JAKARTA - The era of cheap new cars in the United States officially ended, there are no longer any new vehicles sold under the $20,000 US dollar, or Rp335 million. The most obvious sign of the shift is the discontinuation of Nissan's Nissan Versa production.
The Versa is Nissan's cheapest sedan, which for years has been the gateway to new car ownership for many consumers. Nissan confirmed that production of the Versa for the US market officially ended in December 2025.
Quoted by Motor1, Wednesday, December 24, the Japanese manufacturer said this decision is in line with their latest product strategy. Nissan stated that it remains committed to providing affordable and stylish sedans through models such as the Nissan Sentra and Nissan Altima, while strengthening its offering in the compact SUV segment through the Nissan Kicks.
The end of the Versa signal has actually been read for several years. In 2023, industry reports say that Altima and Versa will retire in 2025. Altima is still breathing until 2026, but Versa has a different fate that has now officially disappeared from the production line and ended its status as Nissan's most affordable model in America.
With the Versa stepping down, the Nissan Kicks Play is Nissan's cheapest vehicle today with prices starting at 22,910 US dollars. However, its position is not entirely safe because the Kicks Play is actually a continuation of the old generation that is sold alongside the latest Kicks.
For buyers who still want a Nissan sedan, the Sentra is now an entry-level option with prices starting at 23,845 US dollars. The latest generation Kicks follows closely at 23,925 US dollars. Outside of Nissan, the label for the cheapest new car in America now moves to the 2026 Hyundai Venue model at a price of 22,150 US dollars.
Meanwhile, the title of the cheapest sedan is held by the Kia K4 which is priced starting at 23,385 US dollars. The loss of Versa, following the Mitsubishi Mirage which first said goodbye and practically buried the new car segment under 20,000 US dollars in the United States.
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