Lubricant Manufacturer Motul Strengthens Market Penetration In This Way

Car around Motul. (Photo: Motul)

JAKARTA - PT Motul Indonesia Energy (MIE), the holder of exclusive rights for the distribution of Motul and IPONE lubricants in Indonesia, has established a strategic partnership to strengthen market penetration.

Strategic cooperation took place with Alfamart, which is one of the largest retail networks in Indonesia, through the Alfagift omnichannel platform.

Managing Director of PT Motul Indonesia Energy (MIE), Welmart Purba, said that through this collaboration, Motul presented a series of superior products.

"Including Scooter Oil and Scooter Gear which are specially designed to answer the needs of motorcyclists in Indonesia," he said, in an official statement received on Wednesday, December 3.

According to Welmart, with the population of scooter users continuing to increase in Indonesia, he is optimistic that Motul products will be the consumer's main choice.

With Alfamart's extensive retail network, covering more than 20,000 offline stores throughout Indonesia, Motul can reach consumers throughout the islands of Java, Bali, Nusa Tenggara, and South Sulawesi.

"This collaboration is part of Motul's strategy to expand its presence in the Indonesian market while meeting the growing needs of consumers," he added.

To optimize this partnership business strategy, Motul will also collaborate with local distributors to ensure the fulfillment of needs in 20 Alfamart distribution centers spread across Java, Bali, Nusa Tenggara, and South Sulawesi.

This is an important step for companies to ensure the availability of Motul products consistently in various regions.