A Year In Indonesia, Denza Establishes His Position As Premium EV Leader In Indonesia

Denza D9 di GJAW. (Photo: Afrizal/VOI)

Since officially attending Indonesia in January 2025, Denza, a premium sub-brand from BYD, immediately advanced confidently and managed to establish a position as the leader of the premium EV segment in the country. Popularity is growing rapidly, strong market revenue, and consumer confidence that continues to increase is the foundation of Denza's journey in its first year.

For almost a year of operation, Denza not only presents luxury electric vehicles they build a premium ecosystem that brings together calm, comfort, design turmoil, and advanced technology in a comprehensive driving experience.

Denza understands that the Indonesian people are increasingly looking for mobility that is not only efficient, but also describes characters: modern, prestigious, and classy. It is at this point that Denza is present, bringing contemporary aesthetics, precision craftsmanship, and cutting-edge technology into the harmony of the latest premium mobility.

President Director of PT BYD Motor Indonesia, Eagle Zhao, said that Denza views mobility as an art work of aesthetics, luxury, and technology combination designed to provide peace of mind for its users.

This first year's success is not something that just comes up. This is the result of our dedication in presenting holistic services ranging from personal test drives, soothing premium lounges, to sales standards that prioritize peace of mind as an element of true luxury," he said at the GJAW 2025 exhibition.

Denza D9: New Benchmark MPV Premium In Indonesia

Denza's first product, Denza D9, immediately changed the face of the premium MPV segment. This car is a new standard symbol of electric MPV, presenting the comfort and luxury of the upper class in elegant and environmentally friendly packages.

With a luxurious design, super-wide cabin, premium material, electric captain seats, cutting-edge safety technology, and silent driving characters, Denza D9 is their choice that prioritizes the quality and experience of driving without compromise.

Powered by the 103.3 kWh Blade Battery which is capable of traveling up to 600 km in one filling, D9 is built on BYD's 3.0 e-Platform known for its high efficiency and best safety standards in class.

As a premium brand, Denza understands that customer travel does not stop after purchase. Therefore, Denza continues to expand its network of full-sale services to ensure that each consumer gets a consistent, comfortable, and worry-free experience.

Currently, Denza has presented five 3S showrooms (sales, services, spare parts) and is working with BYD to present ten Authorized Service Dealers spread across various major cities in Indonesia.

"Our commitment is to ensure that more and more Indonesians can enjoy the quality of Denza's premium services," Zhao explained.

Consumer Response Becomes Motor Growth

The enthusiasm of Indonesian consumers is the biggest reason why Denza is enjoying such rapid growth. Based on GAIKINDO data as of October 2025, Denza is listed as the leader of the premium EV segment in Indonesia, an achievement that emphasizes the high public trust in this brand.

The combination of elegant designs, superior comfort, smart technology, and the presence of products relevant to modern lifestyles make Denza more rooted in the hearts of its consumers.

Behind every journey of Denza, there are consumers who entrust their driving experience to us. Almost this year, that relationship is what we have built: more personal, warmer, and more meaningful," said Luther Panjaitan, Head of Public & Government Relations of PT BYD Motor Indonesia.