BYD Announces Double EV And PHEV Strategy On Japan Mobility Show 2025

BYD showed off the EV + PHEV strategy in Japan, Racco and Sealion 6 in the spotlight. (Photo: BYD)

JAKARTA - BYD, a vehicle manufacturer from China, officially made its debut at the 2025 Japan Mobility Show, by launching a double EV +PHEV' strategy on the Japanese market.

In its debut, BYD RACCO and BYD SEALION 6 DM-i became the main stars. This Chinese brand carries the theme ONE BYD, BYD features a variety of passenger and commercial vehicles, marking an important step in building a comprehensive product line with hybrid and pure-electric technology for the Japanese market.

This achievement is a new milestone in expanding BYD's presence in Japan, as well as strengthening brand image and developing an integrated mobility ecosystem for passenger and commercial vehicles.

Booth BYD features BYD RACCO and BYD SEALION 6 DM-i, side by side with the latest lineup of models such as BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and YANGWANG U9 supercar of the BYD premium line. The presence of these various models reflects the complete BYD product portfolio as well as its commitment to providing innovative and sustainable mobility solutions for consumers in Japan.

General Manager of BYD Asia Pacific Auto Sales Division Liu Xueliang, said this year marks the 20th anniversary of BYD's presence in Japan, as well as the company's first time simultaneously featuring passenger and commercial vehicles.

"Starting from electric buses to electric cars, and now through the Super Hybrid DM-i model such as BYD SEALION 6 DM-i as well as the global launch of K-EV, BYD is always committed to presenting safe, efficient, and high-quality New Energy Vehicles, according to the needs of the Japanese market," he said, in an official statement received, Friday, October 31.

Starting from the leading position in the development of commercial electric vehicles, BYD continues to expand its passenger vehicle portfolio by adjusting to local consumer needs and industrial trends.

In the commercial segment at this exhibition BYD launched its first global launch for BYD T35, all-electric trucks, and J6 Living Car Concept, as well as showing also medium-sized electric buses J7 and large K8 buses.

"In the future, we will continue to strengthen services, expand product ranks, and collaborate with consumers in Japan to create a more sustainable future," he added.