JAKARTA – BYD and Denza have announced their participation at the Gaikindo Indonesia International Auto Show (GIIAS) 2025 with a stellar record. Held at the ICE BSD from July 23 to August 3, both companies achieved numerous positive achievements, further solidifying their positions in the Indonesian electric vehicle market.
For BYD Indonesia, this event was a crucial opportunity to introduce its innovative electric vehicle lineup while demonstrating its full commitment to supporting the transition to sustainable mobility. Throughout the 11-day exhibition, visitor enthusiasm was palpable—evident in the total number of orders for BYD and Denza, which reached 4,195 units, an impressive figure for an annual automotive exhibition.
"We truly appreciate the extraordinary enthusiasm of the Indonesian public for BYD during GIIAS 2025. This support is a huge motivation for us to continue delivering the best products and experiences," said Luther Panjaitan, Head of Public & Government Relations of PT BYD Motor Indonesia, in an official statement on Thursday, August 14.
He added that BYD's second year at GIIAS was not only about introducing advanced electric vehicles, but also achieving success thanks to the warm welcome from visitors, the government, partners, the media, and consumers who are working together to realize a green mobility future in Indonesia.
Winning Prestigious Awards
Beyond their sales success, BYD and Denza also took home awards from GIIAS 2025. The YangWang U9 hypercar was named Special Exhibit Car thanks to its impressive design and performance. Meanwhile, Denza won the GIIAS Rookie Brand award thanks to its luxurious and elegant booth design and interactive activities that successfully attracted thousands of visitors.
The BYD and Denza booths were one of the centers of activity at GIIAS 2025. Featuring an immersive experience concept, visitors were invited to explore flagship electric cars, try interactive technology, watch innovative demos, and experience exclusive test drives.
BYD showcased models like the BYD ATTO 1, and featured a Milestones Corner, an accessories gallery, and exciting entertainment such as VR, virtual screens, and Car-a-oke. Denza showcased the Denza D9 and Denza Z9, stealing the show, while the YangWang U9 hypercar served as the exhibition's icon.
Market Domination in the First Half
During January–July 2025, BYD and Denza recorded total national sales of over 22,600 units, controlling a 53.8 percent share of the Indonesian EV market. BYD contributed 16,400 units, while Denza recorded over 6,200 units. These figures demonstrate the high level of public trust in the quality, technology, and innovation of the BYD Group.
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