JAKARTA - The Indonesian automotive market has a new player or brand that is foreign to the ear. Yes, the brand is Release which is a submerek from Chery.
After it is confirmed that it will make its first global debut at the Gaikindo Indonesia International Auto Show (GIIAS) 2025 which will take place from July 23 to August 3 at ICE BSD, Tangerang.
Head of Brand & Marketing Department of PT Chery Sales Indonesia, Rifkie Setiawan, said that the GIIAS 2025 event will be the right momentum to introduce Release as the company's newest global brand.
"The inaugural launch of Release in Indonesia is the beginning of the global expansion strategy, and Indonesia is the first country we have chosen because of its extraordinary potential and key role as the largest automotive market in Southeast Asia," he said, in an official statement received, Tuesday, July 22.
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By bringing on an elegant mobility mission that combines smart technology and aesthetic design, Release will soon become an important foundation for Chery's strategy to increase brand value and expand global markets. After being introduced in Wuhu, China, the Release expansion step has now continued to Indonesia which was chosen as the first country to be selected for global expansion.
This choice confirms Indonesia's strategic position in the map of the growth of the automotive industry, especially in the Southeast Asia region. Release itself will be a complement to the Chery Group, where two previous brands, namely Chery and Jaecoo, had already been present in the country.
At the GIIAS 2025 event, Release will present a special moment with the presence of industry leaders who are ready to share exclusive insights, one of which is Ivan Dulanovic as Chief Designer Release who will reveal the philosophical meaning behind the visual brand identity, explaining how design becomes a bridge between cutting-edge technology and modern lifestyles in future vehicles.
The VOI team has seen firsthand several models Release in China, there are models L8, L6 to L4. All models will target different segments. So it's worth waiting for the breakthrough from Off.
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