Selling Well, Xiaomi YU7 Order Touches 300 Thousand More After 72 Launch Hours

Xiaomi YU7/ (Photo: Xiaomi) electric car

JAKARTA - Xiaomi has succeeded in China for its second electric car model, the YU7 SUV, and it is even estimated that the car order will touch 280,800 to 315,900 orders, which are ordered through 351 of its retail stores, within 72 hours of launch.

Quoting from the Carnewschina page, Tuesday, June 1, the figure is based on reports from well-known automotive analysts, as well as industry observers who are quite concerned on the Weibo website.

Based on the report, each Xiaomi Auto retail store recorded between 800 and 900 orders with a conversion rate of 75 to 80 percent of visitors. In fact, 90 percent came to the showroom to see the YU7 electric car firsthand.

Previously, the well-known technology company which also enlivened the environmentally friendly vehicle market had confirmed that it had received more than 240 thousand incoming orders after the first 18 hours of reservations opening on June 26.

The figures above are certainly very promising and make Xiaomi's second electric car well-received in the market.

Buyer demographics

The demographics of early buyers were dominated by young people, which included 55 percent of male customers aged 22 to 35 years. About 60 to 70 percent made additional exchanges to have better vehicles. Meanwhile, 5-7 percent reportedly switched reservations from the first SU7 to YU7 model.

Low variance controls orders

Of the several variants presented, YU7 is a large number of basic variants selected by consumers and even the figure reaches 55 percent, while the Pro variant accounts for 25 percent of sales, and for Max it accounts for up to 20 percent.