Nissan Reports Nissan N7 EV Fantastic Sales In China, What's The Advantage?

Then Nissan N7 EV. (Doc. Nissan Global)

JAKARTA Nissan Motors recorded brilliant achievements in the Chinese market through the Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan), their joint venture in the country. In just one month since its launch, their newest electric sedan, Nissan N7, has won more than 17,000 orders a promising start in the EV segment.

Since its launch on April 27, 2025, N7 has made history as the first of nine new energy vehicles (NEV) to be launched by Nissan in China until the summer of 2027. Unitary deliveries to consumers in China itself have started since May 15, 2025.

Launching the Nissan page, N7 is specially designed for young families who prioritize shared quality of time and driving comfort. Available with two battery capacities, 58kWh or 73kWh, N7 offers a maximum cruising range of up to 635 kilometers, making it an ideal choice for long trips and daily activities.

One of the most notable features of N7 is the advanced driver assistance system "Navigate on Autopilot" developed with Momenta, the autonomous driving technology leader in China. The system promises a safer and more efficient driving experience. Not only that, N7 is also equipped with other cutting-edge technologies such as "zero-pressure seaing" seats with an innovative AI-based posture adjustment system, ensuring maximum comfort for each passenger.

Affordable Prices, Extraordinary Attractiveness

Nissan N7 is available in three variants: Max, Pro, and Air, offering a diverse choice to meet consumer needs. The Max and Pro variants, equipped with two types of batteries, are priced at a very competitive price, ranging from 119,900 to 149,900 yuan (around Rp271 million to Rp340 million). The affordable price, coupled with the trust of the Nissan brand and superior comfort, has attracted a lot of interest, especially from young families under the age of 35. Interestingly, 70 percent of N7 buyers are consumers who are the first to own a Nissan vehicle, showing a strong appeal from this model.

To provide a better purchasing and service experience, Dongfeng Nissan is also intensively transforming their NEV sales network. They have adopted a channel model that separates the ordering, shipping, and selling service processes. Currently, more than 100 NEV special distribution centers and more than 500 ordering centers have been established across China.

Online, companies have stepped up their apps to offer treatment appointments and real-time progress updates, as well as special community spaces for users to interact.

Managing Director of Dongfeng Nissan, Isao Sekiguchi, stated, "With the launch of N7 as a new starting point, we will work closely with all parties to create a more diverse and attractive automotive lifestyle."

The presence of N7 will not only strengthen Nissan's performance in China, but also in the global market as Nissan has confirmed its planned export of N7 from China to various countries.