JAKARTA In last year (2024), Subaru recorded positive sales in the United States (US) with a total of 667,725 units, an increase of 5.6 percent compared to 2023. The Crosstrack model became the best-selling with 181,811 units, followed by Foresters (175,521 units) and Outback (168,771 units).
Then the presence of this year's Trump-era tariff policy on vehicle imports and spare parts has raised various responses from global automotive manufacturers, including price adjustments and potential changes in the supply chain.
Subaru of America announced price increases for several of its vehicle models. This move makes Subaru the latest automaker to shift production costs to consumers amid rising spending due to tariffs imposed in the Trump administration era.
In an official statement on Monday, May 19, Subaru stated that this price adjustment was made in response to "the latest market conditions," without specifying rates or details of price increases.
"These changes are made to compensate for increased costs while maintaining a solid value proposition for customers. Subaru prices are not based on the country of origin of their products," the company said in a statement.
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Previously, automotive company executives had shared information with investors about the estimated costs they had to pay this year due to tariff policies, with some in Detroit estimating a total cost of up to 5 billion US dollars. Although there is little import duty relief for imported car parts, US President Donald Trump still maintains a 25 percent tariff for the 8 million vehicles imported by the US each year.
Ford Motor has previously raised prices to $ 2,000 (equivalent to IDR 32.8 million) for three models manufactured in Mexico earlier this month, becoming one of the first major automakers to respond to Trump's rates.
The price increase in Subaru is estimated to be nearly the same as Ford, depending on the model and trim. Notifications published on the dealer's website suggest that this price increase will apply to dealers starting in June.
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