Trump Tariff Impact: Ford Bronco Sport, Maverick, And Mustang Mach-E Prices Rise

Ford Mustang Mach-E. (Doc. Ford Motor Company)

JAKARTA - As a consequence of the implementation of tariffs imposed by the Trump administration on vehicles produced outside the United States, Ford consumers in the United States will soon be accepted.

Starting July 5, 2025, the giant automotive manufacturer will raise the prices of its three flagship models produced in Mexico, namely Bronco Sport, Maverick, and Mustang Mach-E. This step was taken

A Ford spokesperson confirmed the news to Car and Driver, Thursday, May 8, and stressed that the company is not fully charging consumers fares. Ford will raise the price of vehicles manufactured in Mexico in response to the tariff policy issued by the Trump administration, this was also previously reported by Reuters.

This price increase will apply to vehicles produced after May 2, 2025, but will only be effective after July 4, 2025. Ford also plans to end the employee price program "From America, For America", which allows everyone to get employee prices.

The models affected by this price increase are Bronco Sport, Maverick, and Mustang Mach-E, all of which are produced at the Ford plant in Mexico.

Ford's spokesman explained that the price hike was part of a "ordinary" price change in the middle of the year, which was "coupled with some of the tariffs it faced.

"We don't charge all tariff fees to our customers." Because this price change doesn't apply to vehicles produced before May 2, it won't have an impact on car prices already at dealers," he explained.

The amount of price increases is still not entirely clear. According to a Reuters report, the dealer's internal memo showed price increases of up to US$2,000 (equivalent to Rp33 million), although the report did not explain which model would undergo the change.