BAIC Indonesia Inaugurates New Dealer In Pekanbaru

New dealer BAIC in Pekanbaru. (Photo: BAIC)

JAKARTA - Being a new brand in Indonesia, BAIC immediately stepped on the gas by opening many dealers. Most recently, this Chinese brand inaugurated the 9th dealer in Pekanbaru, Riau. The move was part of BAIC's expansion strategy to strengthen its presence in the Indonesian automotive market, especially in the Sumatra region. Located on the main street of Pekanbaru Soekarno Hatta, Labuh Baru, Payung Sekaki District, this new dealer is present under the auspices of PT Trijaya Oto Makmur, and is present with complete Sales, Service and Spareparts (3S) facilities. Chief Executive Officer of BAIC Indonesia Dhani Yahya, expressed his pride in the presence of this new dealer, which is indeed a tangible manifestation of the company's commitment to penetrate the widespread market. "Moreover, Pekanbaru as the capital city of Riau Province is the center of economic activity and trade, so it has great automotive market potential," he said, in his statement, Tuesday, March 18.

On the same occasion, Operations Director of BAIC Pekanbaru David Arianto, said with the experience of companies in the automotive industry ensuring that dealers will operate professionally and efficiently. "The size of the land and buildings is quite large, as well as adequate showroom and workshop facilities, showing that these dealers are ready to serve customers well. We provide display units and test drive units will make it easier for potential customers to see and experience BAIC vehicles directly," said David. This new Dealer is present with a workshop facility covering an area of 700 square meters equipped with 9 bay services, including 2 bays with elevators, and is supported by 11 experienced technicians to provide the best-selling purna service for customers. Having complete and professional facilities, the Pekanbaru BAIC Dealer stands on an area of 1,750 square meters with a building area of 1,230 square meters. The 300 square meter showroom is capable of displaying 4 units of display, as well as providing 2 test drives for potential customers who want to experience the performance of BAIC vehicles directly.