Pamerkan Dua Model Unggulan, Ini Target BAIC Di Gelaran IIMS 2025

Baic BJ40 Plus Champion Editon. (Photo: Afrizal/VOI)

JAKARTA - PT JIO Distribution Indonesia, as the single agent holding the brand (ATPM) from the BAIC brand in the country, also participated in the Indonesia International Motor Show (IIMS) 2025 with its two flagship SUV lines, such as BJ40 and X 55 II.

At this exhibition, the Chinese brand announced various new breakthroughs, apparently only presenting a special edition of BAIC BJ40 Plus Champion Edition which is available with Matte Gray's color choice.

As a new player in the Indonesian automotive industry, BAIC is present at IIMS 2025 by setting the target of selling as many cars as possible.

BAIC Indonesia Chief Operating Officer, Dhani Yahya said that his party had a target for Vehicle Ordering Letters (SPK) of up to 50 units during the IIMS 2025 event.

"We have a target SPK per exhibition of 30-50 units and hope to exceed it," said Dhani when met by the media during the IIMS 2025 exhibition.

Dhani also explained that currently BAIC only has a SPK below 20 units for all of its staff.

"SPK so far is below 20 units. We need to see what the continuation looks like," added Dhani.

Currently, BAIC's focus is to continue to improve customer-centric strategies, as soon as the company believes it can build stronger relationships and drive long-term loyalty.

At this event, BAIC BJ40 Plus Champion came in a special edition with only new colors available, namely Matte Gray, and her presence enlivened the BAic product lineup to provide wider and wider choices, to meet consumer tastes.

This special edition comes at a special price of IDR 825 million, including additional accessories parts such as Cover Grill Black, Front and Rear Steel Spices, Soft Top Sets, Tubular Door Sets, and Tyre Goodyear Wrangler RT size 265/70 R17.