BMW Vision Driving Experience, Future Image Of Promising BMW Electric Car

Vision Driving Experience Testing. (Doc. BMW Group)

JAKARTA - BMW has long been known as one of the leaders of luxury car manufacturers and leaders of technological sophistication in it. Even when two years ago, BMW introduced the concept of a sophisticated and impressive Vision Neue Classe which is claimed to revolutionize future driving experiences.

Most recently, in a global release on February 17, BMW again teased automotive lovers by introducing his latest concept, Vision Driving Experience. This concept, which has been tested, provides a clearer picture of the upcoming electric 3-Series, as well as revealing a "superbrain" technology called "Heart of Joy" which will be the heart of the dynamics of driving a BMW electric car in the future.

Vision Driving Experience is the evolution of the Vision Neue Classe 2023 concept, featuring a sharper design with distinctive lights and a wider screen on the dashboard. Although BMW insists this concept is not a production model, its outer look is very similar to the prototype of the latest generation 3-Series that have been caught on camera. Differences can be seen in thinner headlights and grips, as well as large openings in the lower front bumper that are thought to work to cool the battery.

Launching Car & Driver, February 17, Vision Driving Experience is not just a display, it is a "test run" for drivetrain technology and driving dynamics management. It includes "Heart of Joy", a state-of-the-art control unit that regulates drivetrain, braking, charging, energy regeneration, and steering functions. BMW claims Heart of Joy will be present in every Neue Classe electric model, including the upcoming iX3 electric SUV.

The Heart of Joy is one of four central units in the electronic architecture of the car. It marks the first time the drivetrain function and driving dynamics are combined into one unit. BMW claims this system not only makes driving experience more enjoyable, but also increases efficiency and reach by up to 25 percent. Fully developed by BMW, Heart of Joy in collaboration with Dynamic Performance Control software to manage driving functions. This control unit is reportedly processing information 10 times faster than previous units, with an almost instantaneous response.

Now interestingly, BMW is also experimenting with color-changing rims to show how the Heart of Joy system works. The rim will be green during acceleration, blue during energy regeneration, and orange during friction braking. While it's not clear how this illumination occurs, BMW has experience in body panel technology that can change color.

Meanwhile, the Vision Driving Experience interior also provides a glimpse over the interior of the 3-Series EV. Large hexagonal screen dominates the dashboard, with a thin screen stretching along the width of the car, displaying information such as time and speed. Similar settings are also featured on the Vision Neue Classe, Vision Neue Classe X, and the iDrive Panoramic system displayed on CES 2025.

The first Neue Classe model will begin production later this year at the BMW plant in Debrecen, Hungary. The new 3-Series, which will use the Neue Classe platform and equipped with a Heart of Joy control unit, are expected to debut in the coming months. The presence of this electric 3-Series marks BMW's important step in the electrification era, promising BMW's distinctive dynamic performance with cutting-edge technology.