Mazda MX-30 Only Capable of Traveling 200 Km, Here's EMI's Response

The official launch of Mazda MX-30 in Indonesia. (Photo: Bagus Muhammad Hafizh/VOI)

JAKARTA - PT Eurokars Motor Indonesia (EMI) as the Sole Agent for Mazda Brands in Indonesia, officially launched its first electric car, the Mazda MX-30 in Jakarta today.

The exterior of the MX-30 has a minimalist impression with a unique style. The front and rear have sculpted lamp designs, leaving a modern and premium impression in its class.

Unfortunately, the battery specifications of this electric car priced at IDR 860 million (OTR Jakarta) are quite surprising. The maximum range of the electric SUV when the battery is fully charged only reaches 200 kilometers (km). Of course, when compared to competitors that have been present in Indonesia for longer, this range is only half on average.

Even so, Mazda claims to have its own market for its first electric car.

"For the MX-30, we are indeed targeting people who like Mazda, people who like 'Jinba Ittai', but also want an electric car," said PT EMI Chief Operating Officer Ricky Thio, as reported by ANTARA, Monday, November 11, at the launch.

Actually, a distance of 200 km is enough for mobility in the city, but of course charging is needed much more often than its competitors.

"We have measured the users of this car, if I live in Kelapa Gading, from home using this car, I charge it to the office, after that I want to use it to the Porsche office, when I get there, I charge it again and leave it for lunch. So there really has to be a travel plan for this car," said Ricky.

"This car was created for consumers whose daily lives and activities are more predictable," he added.

Ricky explained that the MX-30 is intended for Mazda lovers who want an optimal driving experience typical of Mazda.

By carrying the Jinba-Ittai philosophy, the Mazda MX-30 is present in the Indonesian electric car market with a different approach. This philosophy ensures that every trip feels fun and comfortable.

In addition to the driving philosophy, this electric car, which is imported intact from its home country of Japan, also embodies Mazda's distinctive design philosophy, namely the human-centered KODO Design.

The KODO Design philosophy in the appearance of the Mazda MX-30 combines strength and simplicity, making it timeless.

"The mileage is 200 km and the price is IDR 860 million, so we have estimated the need, so the amount imported is not too large. Currently there is stock, but the amount is limited, only around 10-20 units," concluded Ricky.