JAKARTA - PT Honda Prospect Motor recorded an order of 1,861 vehicles during the 2024 Gaikindo Indonesia International Auto Show (GIIAS) exhibition, this figure is claimed to almost match the number of orders at GIIAS last year.
Honda Brio is the most popular model by recording sales of 800 units or 43 percent of all Honda sales at GIIAS, the models include Brio Satya and Brio RS.
In addition to Brio, the SUV model also expanded large sales, such as HR-V with 386 units, Honda WR-V with 344 sales, Honda BR-V with 164 units, and Honda CR-V with 109 units. All of these sales figures are orders made at the Honda booth during the GIIAS 2024 event and have complied with administrative procedures with booking fees.
"Although the automotive market is generally experiencing a decline compared to the same period in the previous year, the number of orders is almost the same as last year," said Sales & Marketing and After Sales Director of PT Honda Prospect Motor Yusak Billy, in his official statement, Tuesday, July 30.
He further said that this high demand also began to have a positive impact on Honda sales, especially in the Jakarta area, where this July we recorded an increase in orders of around 20 percent compared to the previous month.
"We are optimistic that the realization of the order at GIIAS this year will be seen again in our retail figures at the beginning of the second semester," he added.
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Nationally, the automotive market in Indonesia from January to June 2024 recorded a retail of 431,987 units, or a decrease of about 14 percent compared to the same period last year.
Honda itself recorded retail sales of 51,681 units in 2024, with Honda Brio and Honda SUV models being the backbone of sales.
The implementation of GIIAS 2024 has an impact on increasing consumer interest in automotive products. Based on Honda's internal calculations, there was an increase in the number of visitors to the Honda booth by 13 percent compared to GIIAS the previous year.
Not only successful in terms of visitors, Honda also won an award in the Favorite Special Exhibit Car category for visitors to GIIAS 2024 for Honda e: N1. At this event, Honda e: N1 was introduced by Honda as the first electric car to be marketed in Indonesia in 2025.
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