Get To Know Lexus: Japan's Luxury Car Brand That Can Challenge The Dominance Of European And US Luxury Cars In The Global Market

All-New ALEXUS RZ 2023, Lexus' first electric car introduced in April 2022. (Doc. Lexus)

JAKARTA - Lexus is a luxury car brand from Japan and was founded in 1989 by Toyota Motor Corporation. Lexus' history stems from a secret project that began in 1983 with the aim of making luxury cars that can compete with luxury European and US car brands.

Initially, the Lexus car was designed to be marketed in the United States, but eventually became a global brand and was sold in more than 70 countries around the world. This brand is famous for its elegant, high-quality cars, and is powered by advanced technology.

Several interesting points from the history of Lexus are:

Historically, Lexus has succeeded in building a reputation as a high-quality luxury car brand and supported by advanced technology. With innovations and designs that are always at the forefront, Lexus continues to be a major player in the global luxury car market.