Sponsors Increase, PSS Sleman Becomes The Richest Club In Championship

PSS Sleman gets more sponsors when navigating the 2025/2026 Championship or League 2. (Voi/Gonang Susatyo)

PSS Sleman successfully won more sponsors during the 2025/2026 Championship competition or the second caste of the Indonesian league. In fact, PSS's sponsorship achievement was more than when playing in Liga 1 which made him the richest club in the Championship.

Not only PSS sponsors increased from five to nine. The value of the cooperation also increased by 50 percent.

PSS' success in achieving more sponsorships is beyond predictions. Especially after the club was relegated. Even Indofood, which has become a PSS sponsor in Liga 1, is still loyal to support even though Laskar Super Elja has to play in the lower division this season.

"Not only based on achievements but also value from the club which is a consideration as to why sponsors support the kub. And PSS has a value that allows us to get more sponsorships during the Championship competition," said Ais Iqbal, PSS Marketing Manager, Thursday, August 21, 2025.

In addition to continuing cooperation with Indofood, Amman Mineral, Medco Energi and Ithaca, PSS attracts large brands such as Nestle Pure Life, Biznet and local brands, CSS Shop and Bakso KampungQu. Even clubs based in Sleman have successfully hooked up fast food chicken restaurants, KFC, which have spread throughout Indonesia.

According to Ais, there are actually other sponsors who are still in the discussion stage. However, only nine brands will appear in the PSS jersey.

Specifically, Amman, who has collaborated for the last three years, PSS gave an award by making the mineral water product one of the stands in the stadium into Amman Tribune.

"Last season in the PSS jersey, there are five sponsors. Now, PSS gets three additions and one from CSS. So a total of nine are attached to the jersey. Hopefully, there will be one more who is still in the discussion stage," said Ais.

"Not only did the number of sponsors increase, the value also increased by 56 percent compared to the previous two seasons when PSS played in Liga 1. By marketing, we are indeed more ready than before," he said.

Although he did not mention the nominal, the existence of the sponsor made PSS the richest club in the Championship. "It could be," he replied.

Ais then said that the sponsorship could actually only manage less than 50 percent of PSS' needs when navigating the competition. This makes Super Elja still need support from supporters when playing home matches in Maguwoharjo which is the homebase of PSS.

Meanwhile, Vita Subiyakti, PSS Executive Representative, said that supporters are the most sincere element in supporting PSS. They continue to support PSSS in extraordinary terms. The management said Vita would do everything possible to make PSS better and return to Super League as soon as possible.

"We are trying to make improvements. It's just that it can't be instant. Everything takes process and time. We certainly hope PSS returns to the Super League as soon as possible. Or at least one season in the Championship," said Vita.

"What is clear is that we will do our best for PSS. Likewise the players and coaches. We will continue to listen to supporters and try to improve better," said Vita.

The presence of Indofood, which again supports PSS, is indeed a concern. The product with the mainstay of instant noodles remains committed to sponsoring the club even though it plays in the lower league.

Fierman Authar, Head of Consumer Engagement of the Corporate Marketing Division of PT Indofood Sukses Makmur stated that his party is committed to supporting Indonesian football through the sponsorship of the national team and Indonesian football club. According to him, several other Indofood brands also support this collaboration, namely Pop Mie, Indomilk, Maxicorn, La Fonte, and Ichi Ocha.

"We are proud to be able to continue to support PSS Sleman as a club that is the pride of the Sleman people. We also have a tagline, 'Remember PSS, Remember Indomie. Remember Indomie, remember PSS'. Indofood collaboration and PSS Sleman hopefully can inspire the younger generation, especially in Sleman, to continue to be enthusiastic in achieving achievements and upholding sportsmanship," said Fierman.

"In the 2025/2026 season, we hope PSS Sleman will be able to appear solid and promote to the Super League next season," he said.