Sandiaga Uno Asks Business Actors To Innovate To Develop Creative Economy

Menparekraf Sandiaga Uno when speaking in a discussion on the Development of Indonesian Creative Words, during a series of working visits in Malang City, East Java (Vicki Febrianto/Antara).

JAKARTA - Minister of Tourism and Creative Economy Sandiaga Uno asked every business actor in various regions in Indonesia to be able to innovate to develop the potential of the creative economy which is currently still open. Sandiaga in Malang City, East Java, Saturday said that his party is committed to and consistently provide support and facilitation related to the development of the tourism sector and the creative economy through various programs. "One of them needs innovation. Why should urban districts be encouraged to be creative, to have innovation," said Sandiaga as quoted by Antara, Saturday, October 16. Sandiaga explained innovation is one of the keys to advancing creative economy business actors, including Micro, Small and Medium Enterprises (MSMEs) in all regions of Indonesia. Innovation must also take advantage of technological developments, such as the use of digital data. "This innovation is our provision to be competitive. Innovation uses data, uses digital technology," he said.

In addition to innovation, he continued, business actors are adapting. Currently, the disease pandemic due to the spread of the Corona virus is still not over, so business actors need to take adaptation steps so that the creative economy can continue to develop. He added that his party has prepared the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) protocol, which is one of the a guide for tourism businesses and the creative economy to adapt in the midst of a pandemic. In addition, he continued, collaborative efforts between business actors are also needed. Collaboration is needed in an effort to expand networks and open up potential opportunities for cooperation between business actors. "I believe that by gathering us here, we will encourage the rise of the creative economy in Indonesia," said Sandi.