SURABAYA - Deputy Governor of East Java Emil Elestianto Dardak reminded micro, small and medium enterprises (MSMEs) to be able to master digital marketing.
"Because it is a very important element and must be encouraged by our MSMEs," he said when opening the 2021 Indonesia Marketeers Festival (IMF) virtually from Surabaya, quoted by Antara, Thursday, September 16.
IMF 2021 is organized by the "Indonesia Marketing Association" (IMA). According to him, business actors used to rely heavily on direct sales, but now they recommend selling through digital marketing.
Even according to Emil Dardak, digital marketing is no longer a cliché because the East Java Provincial Government is trying to catalyze the talent side.
In addition, through the "Millenial Job Center" (MJC) program, the East Java Provincial Government has encouraged digital transformation to support product differentiation, namely from 2,000 MSMEs, it has been facilitated by the availability of 1,500 MJC talents.
"This MJC is trying to make talents who do not have experience will be accompanied to make professionals. Hopefully this will be a snowball effect," said the former Trenggalek Regent.
Arumi Bachsin's husband emphasized that market segmentation must be mapped and supplemented with digital marketing, as well as cooperating with influencers, so that it can be an effective strategy.
"It is known that there are still 667 blindspot villages, but in terms of broadband 67 percent are already connected, then resellers and dropshippers are also important because several manufacturing industries need it," he said.
"MSMEs must also be able to choose good influencers and good digital marketing to enter micro marketing," said Emil Dardak.
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