Legendary Woman "RCTI Ad Okay" Died

Noor Parida (Photo: Screenshot of youtube)

JAKARTA - The sad news came from the large family of private television station RCTI. The figure of a woman who adorned RCTI advertisements in the 90s named Noor Parida died in Banjarmasin.

Noor died today at 09.00 WITA at the age of 66. This news was revealed on RCTI's official Twitter account.

"OkeMin and the rest of the RCTI extended family also mourn the death of Noor Parida," tweeted the Twitter account @OfficialRCTI on Thursday, June 25.

OkeMin and the rest of RCTI's extended family also mourn the death of Noor Parida. The figure of Noor Parida sticks in the memory of the Indonesian people, with an iconic figure in a floating market in South Kalimantan, the advertisement of the thumbs up greeting "RCTI OKE" in his time. pic.twitter.com/OV3HoUR27I

- Official RCTI (@OfficialRCTI) June 25, 2020

Member of Commission III DPR RI Hinca Panjaitan also expressed his condolences for the death of Noor Parida. According to Hinca, Noor's figure was very close to the people of his time.

"Also mourning the death of Mrs. Hj. Noor Parida. A legendary figure who is deeply embedded in the memory of the Indonesian people through her advertisement on RCTI. Legend of the screen, goodbye, Folded hands," said Hinca on Twitter @HincaPandjaitan.

Condolences for the death of Mrs. Hj. Noor Parida. A legendary figure who is very much attached to the memory of the Indonesian people through his ad on RCTI. Legend of the screen glass, have a good trip

- HincaPandjaitanXIII (@hincapandjaitan) June 25, 2020

The advertisement for RCTI's slogan is indeed attached to the people's memory. In this advertisement that ran from August 24, 1996 to August 24, 1998, Noor became a trader selling fruit and vegetables at a floating market in South Kalimantan.

There is no sentence spoken by Noor in the ad. He just sat on the boat, then smiled while giving a thumbs up while accompanied by the background music. Because at that time there were not many private television stations and these advertisements were regularly aired, this is why Noor's character is remembered.

Summarized from various sources, Noor received IDR 40 thousand when he became the star of the RCTI slogan advertisement. After that, this woman who lives in Banjarmasin, South Kalimantan, reportedly sold cakes with a small income.