JAKARTA - The development of the digital world and dynamic and rapid social media, makes content creators no longer just do the "ATM" method (Observe, Imitate, Modify) so that the content created grows organically, relevant, impactful and profitable, but now needs the FLSR (Finding, Listing, Sorting, Recreating) Framework.
This was revealed in an exclusive practitioner lecture on the Social Media Strategy course in the D4 Media Production study program of the Emtek Digital Media Institute (IMDE) which was held on Tuesday.
The strategy of creating content that will be crowded with views is similar to finding Ikigai, a Japanese philosophy of life about the meaning of balance.
In the digital space, Ikigai is created when we succeed in creating content that is not only for ourselves, but for many people.
When personal preferences meet public needs, this is where content will be crowded. Thus, today's digital landscape is no longer just sharing personal documentation for personal pleasure.
In the era of convergence, whoever masters social media strategies (which include audience psychology), he is the one who holds the reins of business growth and future career opportunities.
This awareness is the basis for the importance of early socialization for prospective media practitioners.
This time, the practitioner's lecture was attended by Oka Pangestu and Co-Founder @BukanCumaPosting Hasanul Bana who dissected the big theme, "Not Just Posting: Social Media Mastery in Mastering Hooks, Boosting Views, and Scaling Up Your Audience."
With expertise in content planning and digital marketing, BukanCumaPosting helps thousands of accounts grow organically, by creating content that is not only viral, but also relevant and impactful.
Both Oka and Hasan explained the Winning Content System strategy "a way to make your account grow and make money before you graduate from college."
Locking Attention through the FLSR Formula and the Hook Structure, in his presentation, Oka Pangestu said, students can start the content with the "ATM" or "Observe, Imitate, Modify" method, launching a written statement, Tuesday (9/6).
However, the concept was modified into FLSR. So that beginner creators don't just copy content but analyze the content in depth.
The FLSR Framework starts with finding or finding references to top-tier accounts or content, in the same field as our niche, then listing or the stage of collecting and recording the top-tier content we were looking for into a list or list.
The content was then dissected in all its elements. Starting from the visuals, the audio, the script, the cover, the delivery, the problems, and so on.
Next is the sorting stage to filter which content is the most performing, appropriate and can be "executed". When sorting, a priority scale can be created.
"Suppose there is content with millions of views, even tens of millions. That is the best performing content that we adopt. We analyze, why is this content liked by the market?" explained Oka.
Finally, recreating or re-producing content that has been sorted according to personal uniqueness. The goal is to maintain authenticity, not just copy paste or commit plagiarism.
Meanwhile, Hasanul Bana or who is familiarly called Hasan dissected the most crucial element that determines the life and death of a short video, namely in the first three seconds.
In the era of information load, it takes skill to make the audience "stop scrolling" on the content we create.
BukanCumaPosting formulated the anatomy of winning content (the most performing content) into four pillars: Start With Hook, Build Tension, Reveal The Solution, and close with a Call To Action (CTA) that is modified into a Call To Value.
"The 3 elements of the hook in the first 3 seconds that must be considered are visual, audio and text. That's it. Focus on those 3 elements first in the first 3 seconds, it must really be able to lure / attract the audience," he said.
In front of the students, Hasan explained how to make a hook that successfully captivated the audience.
However, the hook alone is not enough. Viewers will stop watching our content if it feels boring in the middle of the content.
This is where it is important to build tension through the elements of conflict (real conflict or problem), contrast (extreme comparison), or cliffhanger, which is to delay the disclosure of the solution or stop the information at the most tense moment.
The goal is to pique the audience's curiosity so that they come back (retention) to see the continuation. This method utilizes the psychological effect of humans who always want to finish something.
By maintaining this tension rhythm, the audience's psychology will be encouraged to watch the video to the end in order to find the Solution (s) offered.
After that, only give the solution to the problem/discussion of our content (The solution). Finally, the content can be closed with a clear call to action or CTA/CTV.
Interestingly, the practitioner's lecture becomes very interactive when entering the content surgery session personally. In addition, students are also equipped with how to utilize various supporting tools and AI assistance so that the content production process is more efficient.
Meanwhile, lecturer in charge of Social Media Strategy Rifa Yusya Adilah, M.I.Kom said, the presence of industry practitioners in the creative campus ecosystem such as IMDE is a crucial step to reduce the gap between academic theory and the dynamics of the industry which is changing very quickly.
"Through this practitioner lecture, we want to ensure that students are not only consumers of content or just know how to post videos. As much as possible, students can grow into a strategic digital architect," explained Rifa.
As a form of deep appreciation for the knowledge, experience and industry insights that have been provided to students, the IMDE Campus provides certificates of appreciation and awards to Hasanul Bana and Oka Pangestu, which were presented directly by the Head of the Study Program (Kaprodi) D4 Media Production IMDE Teguh Setiawan, M.I.Kom.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
