Behind Denon Prawiraatmadja's New Book, the Role of Marisa Lungo's Wife is the Key

Photo: Special

JAKARTA - The launch of the latest book by the Founder and CEO of the Whitesky Group, Denon Prawiraatmadja, titled "The Unseen Rules of Business: Shaping and Designing the Thinking Patterns of Business Leaders" not only discusses leadership strategies, but also reveals the important role of the family behind the journey of a leader.

The launch event for Denon Prawiraatmadja's book, which was held at Gramedia Grand Indonesia, Jakarta, took place with high enthusiasm from visitors consisting of professionals, business actors, to young generations who are interested in the topic of leadership and self-development.

On this occasion, Denon was accompanied by his wife, Marisa Lungo, who is one of the important factors in maintaining the balance between his personal and professional life. Marisa Lungo is known as a former public figure of Indonesian-Italian blood and the winner of Wajah Femina 1994 which was popular in the 90s to early 2000s.

Now, Marisa focuses more on her family, accompanying the growth and development of her three children who are studying in Indonesia and abroad. Marisa's presence at the launch of the book "The Unseen Rules of Business" symbolizes that behind the journey of a leader, there is support that is not always visible, but has a very big role in shaping stability and direction of life.

"I believe that behind every process he goes through, there is always a value he holds. This book describes how that way of thinking is formed," said Marisa Lungo, quoted, Saturday, May 9.

The book "The Unseen Rules of Business" by Denon Prawiraatmadja raises the concept of unseen rules or rules that are not visible in the business world - from the way of thinking, decision-making process, to the values that are the cornerstone of leadership.

In this book, Denon emphasizes that what is seen on the surface is often only a small part of the entire process that takes place behind the scenes. Many strategic decisions are actually formed by experiences, pressures, and considerations that do not always appear directly.

"What we see on the outside is only a small part. The actual process often happens behind the scenes," said Denon Prawiraatmadja.

Furthermore, Denon explained that this book is the result of a long reflection of his career journey in various industry sectors, including leading the Whitesky Group. He wants to share a more honest and in-depth perspective on how a leader thinks and makes decisions.

According to him, leadership is not only built from strategies and achievements, but also from values that are lived in daily life, including in the family.

The book launch event was packaged in an interactive talk show format, followed by a question and answer session and book signing. Participants were seen actively discussing various topics, ranging from leadership mindset to challenges in the modern business world.

The enthusiasm of visitors at the launch of Denon Prawiraatmadja's book shows that topics about leadership, mindset, and self-development are still the main concern in the midst of the changing dynamics of the world of work.

Through the book "The Unseen Rules of Business", Denon Prawiraatmadja hopes to provide a new perspective to readers, that strong leadership is not only formed from what is visible, but also from the process, values, and balance in life that are often not visible to the public. ###