JAKARTA - TikTok is a global community where more than a billion people connect, share interests, and find inspiration. As a birthplace of various new discoveries, TikTok creators prove every day that a simple idea can have a big impact - from sharing new recipes to inspiring someone to find their favorite hobby.
Today, TikToki is proud to announce The Discover List 2026, a global appreciation for 50 creators who deserve attention in five major categories: Educators, Foodies, Icons, Innovators, and Originators.
In addition to having special storytelling skills, these creators also continue to build an inclusive space where curiosity can bring the TikTok community to new discoveries.
A number of creators who have managed to attract the attention of the TikTok community in Indonesia include @AndreaNovitaa, a science-based creator who raises the topic of food science and microbiology through educational videos and creative experiments in his personal laboratory; @GhinaEroz, a creator and entrepreneur behind the brand "GEROZ", which uses the power of storytelling as the foundation of its business which is marketed creatively through TikTok; to @IreneSuwandi, a creator who continues to push DIY (do-it-yourself) creations to the next level by combining craft skills and pop culture and fandom inspiration.
"At TikTok, we are committed to continuing to celebrate the inspiring creator community. Today, we are excited to introduce The Discover List 2026, a list of 50 creators from around the world who deserve attention," said James Stafford, Global Head of Content Operations, TikTok, Tuesday, March 10.
"We're proud to be a space where new talent can be discovered and authenticity and creativity can thrive, from Educators who invite their communities to learn new things, to Originators who build and share their businesses with a global audience through TikTok."
Want to get to know the creators who made it onto this year's list? Check out the full The Discover List 2026 Lookbook here.
The Educators ignite the spirit of exploration, inviting the community to learn, hone new skills, and expand their horizons through every inspiring content. From presenting exciting and easy-to-understand science content to cultivating a sense of awe for the world around us, these creators continue to educate, entertain, and invite us to participate in the conversation.
● @andreanovitaa (Tangerang, Indonesia) – Andrea Novitaa● @byjacklynn (London, Inggris) – Jacklynn Botwe● @doctorwalesmd (Lagos, Nigeria) – Olawale Ogunlana● @drjudithjoseph (New York, Amerika Serikat) – Dr. Judith Joseph, MD● @jeremyfilmsthings (Victoria, Australia) – Jeremy Drakefod● @kengo_book (Tokyo, Jepang) – Kengo Kamijyo● @oddanimalspecimens (Michigan, Amerika Serikat) – Charlie Engelman● @pryscilla_lsm (Mexico City, Meksiko) – Pryscilla Monroy García● @ran_levi (Atlit, Israel) – Ran Levi● @stemwithm (Auckland, Selandia Baru) – Morgan McKeen
From the owners of famous restaurants to enthusiastic home cooks, Foodies present appetizing dishes from all over the world that trigger the #FoodTok trend wherever they are. These creators take us on a culinary adventure to discover new, daring flavors or recipes handed down from generation to generation, all presented with a distinctive culinary touch.
● @2peoplecooking (New Jersey, United States) - Chuck and Hailee ● @afroecologica (Londrina, Brazil) - Alene Godoy ● @cassiestokes1111 (Dublin, Ireland) - Cassie Stokes ● @lu.singluten (Almería, Spain - Lucía Martínez ● @munchin_mash (Cape Town, South Africa) - Wayne Chang ● @nabil_zemmouri (Paris, France) - Nabil Zemmouri ● @ramysoli (Dubai, United Arab Emirates) - Ramy Soli ● @rashadjonesbbq (Florida, United States) - Rashad Jones ● @salt_hank (New York, United States) - Henry Laporte ● @saute_with_trevor (Nairobi, Kenya) -
The creators who make it onto this list need no introduction. They set trends, build vast communities, and introduce new standards for modern creatives. Their presence reflects the powerful influence of TikTok culture and proves that connections and inspiration can have a real impact, both on and off the platform.
● @drew_talbert (California, United States) - Drew Talbert● @golloria (Texas, United States) - Golloria● @izzipoopi (United States & Canada) - Izzi Allain● @leanadeeb (Texas, United States) - Leana Deeb● @madison.humphreyy (Texas, United States) - Madison Humphrey● @mattovarini (Milan, Italy) - Matto Varini● @mrmelk_ (London, England) - Olly Bowman● @taryndelaniesmith (New York, United States) - Taryn Delanie Smith● @yasmeen_alshafai (Riyadh, Saudi Arabia) - Yasmeen Alshafai
The creators in the Innovators category are pioneers who dare to go their own way and turn boundless originality into a source of inspiration. Through their personal, innovative, and sometimes unconventional approach to their content, Innovators present works with courage and a truly unique point of view.
● @assolyaa (Almaty, Kazakhstan) - Assel Sabyrzhankyzy ● @benedettaa.delucaa (Salerno, Italy) - Benedetta De Luca ● @brunchwithbabs (Connecticut, United States) - Babs Costello ● @calligraphilic (Cusco, Peru) - Paola Gallegos ● @definitelytai (Toronto, Canada) - Theophilus Taiwo Aladejebi ● @itay_bezaleli (Tel Aviv, Israel) - Itay Bezaleli ● @marvinroch (North Rhine-Westphalia, Germany) - Marvin Roch ● @missdarcei (Toronto, Canada) - Darcei Giles ● @sixspeed.official (Texas, United States) - Aamir Dassat ● @steppingthroughfilm (London, England) - Thomas Duke
The Originators are entrepreneurs, inventors, and business owners who bring energy and imagination into the world of commerce, enabling people to discover products in creative ways. From TikTok Shop by Tokopedia to TikTok LIVE, they prove that authenticity and personal storytelling are able to build loyal communities, change lives, and even lift the industry as a whole.
● @cheekyglo (Sydney, Australia) - Xixi Liu & Allen Fu ● @cheriekihato (Nairobi, Kenya) - Cherie Kihato ● @elysebreannedesign (North Carolina, United States) - Elyse Burns ● @gweroz (Jakarta, Indonesia) - Ghina Eroz ● @hairanatomyuk (Birmingham, Inggris) - Dominique Bogle ● @morrisonmade (Kentucky, Amerika Serikat) - Jeffrey Morrison ● @newmartina (Naples, Italia) - Carmen Fiorito ● @thebeautycrop (London, Inggris) - Ning Cheah ● @tolthema (Johannesburg, Afrika Selatan) - Tamia Nontsikelelo ● @toystoystoys.uk (Liverpool, Inggris) - Jane Hastings
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