JAKARTA - Sasa Tepung Bumbu took an unprecedented strategic step by launching the "10,000 Crispy Chicken Mom Sasa" event. This large-scale event is not just an activation, but a public declaration that aims to prove the consistency and quality of Sasa Tepung Bumbu Serbaguna, as well as sharing the happiness of taste with the people of the Hero City.
The quality of homemade crispy chicken is often inconsistent. Sasa is here to put an end to those doubts.
"Our philosophy is simple: every mother deserves the best results without having to bother. Sasa All-Purpose Seasoning Flour is a guarantee of crispness, savory, and ngebawang in every bite," said Agus Nugraha, Marketing Director of PT Sasa Inti, Saturday, December 13.
"This cooking action of 10,000 chickens is our way of proving this claim to the public. This is a promise that Sasa is the ultimate solution for crispy chicken that is not only delicious, but also has consistent quality even when cooked in very large quantities. We want every Surabaya resident to feel the difference," he added.
The activation which took place on December 13, 2025 at Surabaya Town Square highlights the transparency of the process and positive impact on the community.
The event was opened with the 'Cook Together' Collaborative Cooking Challenge which involved a total of 150 Participants - a unique combination of selected Influencers and Housewives. Divided into two teams under the direction of Chef Olivia Tommy, the participants will synergize in a collective cooking challenge with the target of producing 10,000 pieces of Ibu Sasa Crispy Chicken. This process directly tests and demonstrates the efficiency, consistency, and results of Sasa Multipurpose Seasoning Flour in mass production.
All participants were also invited to a Live Taste Test at the Sasa Interactive Booth. This is an opportunity for independent parties to experience and recognize Ibu Sasa Fried Chicken as the new standard for homemade crispy chicken.
The highlight of the event was the distribution of 10,000 free Crispy Chicken. After being successfully produced, the Sasa motor team immediately distributed this crispy and warm Ibu Sasa Fried Chicken for free to the public. The distribution will be focused on 5 dense landmarks in the city of Surabaya: Old Surabaya City, Tugu Pahlawan, Bungkul Park, Surabaya Grand Mosque, and Surabaya Zoo.
Sasa Tepung Bumbu hopes that the "10,000 Ibu Sasa Crispy Chicken" event will set a new standard in the quality of seasoning flour and be proof of PT Sasa Inti's commitment to consumers. Sasa believes this is an important moment for every family to find the 'Secret Key to Deliciousness' that makes their homemade dishes an unrivaled favorite.
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