Fujifilm Presents The 'CENTLE ROSE' Mini Evo Instax For The Indonesian Market

Photo: Special

JAKARTA - Fujifilm Indonesia officially introduces the mini EvoTM instax with the latest color choice, GENTLE ROSE. This elegant soft and elegant nuance completes the previous two colors black and brown and gives users in Indonesia more ways to express themselves.

In Indonesia, photographing and sharing memories has become an intimate part of everyday life. From family events, weddings, graduations, birthdays, to casual gatherings with friends, photos are always a way to save stories of togetherness.

Instax mini Evo, with a combination of digital technology and an analog touch, is quickly popular with young people, families, and the creative community who want to capture instant moments with attractive results.

More than just a camera, the mini Evo instax is also right as a gift. The CENTLE ROSE color presents a elegant and personal impression. To be used for yourself, as a complement to style, or special gift, the mini Evo is designed to blend with the lifestyle of the Indonesian people.

Since its global introduction in 2021, mini Evo is known to provide flexibility for users to take pictures, select, then immediately print favorite photos in a typical mini-instaxTM format. This camera can also function as a smartphone printer, so digital photos can be easily printed and shared.

Its creative features are a special attraction: there are 10 lensing effects (such as Soft Focus and Light Leak) as well as 10 film effects (such as Monochrome and Retro) that can be combined up to 100 variations. Suitable for those who want to add a personal touch in documenting everyday stories starting from coffee with friends, exploring new places, to celebrating important moments.

In terms of appearance, mini Evo has a classic design with premium nuances. Lens dials, film dials, and printed levers are made to resemble analog cameras, complete with mechanical sensations when used.

More than its function, mini Evo is also present as a stylized device that is in line with the trend of young people who love retro aesthetics combined with modern technology.

Masato Yamamoto, President Director of Fujifilm Indonesia, said that the GENTLE ROSE color instax mini Evo is not just a new variant.

"This is our way of giving space for users in Indonesia to express their personality and creativity. We understand very well that Indonesians like to capture and share moments, both with their family, friends, and community. With this launch, we want to present a camera that feels fresh, stylish, and close to the warm character of Indonesian culture," he said, in a written statement, Thursday, September 25.

The mini Evo instax is now available in Indonesia at a retail price of around IDR 2,999,000. The GENTLE ROSE color variant will soon be present at Fujifilm Indonesia's official store, camera retail partner, and e-commerce platform.

With this launch, Fujifilm affirms its commitment to the Indonesian market, where instaxTM is synonymous with joy, creativity, and closeness between individuals. From simple moments to major events, mini Evo makes it easier for anyone to capture the story and then immediately divide it.

Through the Instax mini Evo GENTLE ROSE, Fujifilm Indonesia invites the public to celebrate every moment in an instant, creative, and colorful way.