JAKARTA - In line with the commitment to support an active lifestyle, Mizone presents the Mizone Active Zone: Padel Edition which will be held at Milos Kemang, Jakarta, on Sunday, July 13.
The event was filled with a Coaching Clinic session, an Americano padel match, Pro Player Exhibition Match, as well as other exciting interactive activities, such as electronic music and padels with neon light nuances.
More than 5,000 COCOBOOST Mizones were distributed to participants and visitors during the event. This moment is also an event to officially introduce Maxime Bouttier as Mizone's new face.
Belinda Gunadi, Mizone Marketing Manager said, as a brand that has been present for more than 20 years in Indonesia, Mizone is always committed to listening to and understanding the needs of the community, including an increasingly active and healthy lifestyle trend.
"Through our latest innovation, Mizone COCOBOOST, as well as a series of Mizone Active Zone activities: Padel Edition, we want to bring a relevant and close experience with the community. We are also proud to introduce Maxime Bouttier as Mizone's new face, because Maxime is known as a public figure with an active and positive lifestyle. Maxime's presence is expected to inspire more young people to keep moving, and stay active #OnContinue with Mizone," he said, in a written statement, quoted Monday, July 14.
MIzone COCOBOOST is Mizone's latest variant with a signature of the 808 mg electrolyte formula, lower sugar, lower calories, with original green coconut water extract. The COCOBOOST Mizone comes as one of the options for isotonic drinks to help meet the needs of electrolytes that are lost during daily activities, such as ups and downs of public transportation, work, college, to sports such as padel.
"We hope that Mizone can become an isotonic drink that not only meets the daily electrolyte needs to support an active lifestyle, but is also a better choice for the people of Indonesia", said Bahrun.
Belinda explained that in recent years, an active lifestyle has become part of the identity of modern society, especially among young urban professionals. Along with this trend, the padel emerged as one of the very fast-growing sports.
According to the Indonesian National Sports Committee (KONI), Indonesia is ranked 6th as the country with the fastest sales development in Southeast Asia and 29th in the world.
Continuing the previous series of activities, Mizone again presented the Mizone Active Zone: Padel Edition as part of our commitment to supporting the community's active lifestyle. Seeing the padel as a sport that is growing rapidly and increasingly favored by the younger generation, we combine elements of community competition with the presence of world-class professional padel athletes to provide inspiration and a pleasant sports experience," said Belinda.
One of the main focuses of this event is the appearance of a number of world-class padel athletes who are included in the Top 200 FIP Ranking ranks such as Niels Khoe, Marc Bernils Garcia, Sergi Nogueras Lorenz, and Elisabeth Nogueras Lorenz. They appear in coaching clinic and pro exhibition match sessions, to inspire local participants and communities to play padel, as well as provide tips for playing the right padel.
Not only that, active lifestyle influencers were also present such as Maxime Bouttier, Sheryl Sheinafia, Daniel Wenas, Daffa Wardhana, and Sabian Tama, who shared their experiences in maintaining the fulfillment of body electrolytes in the midst of busy activities.
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According to Niels Khoe, an Indonesian professional padel athlete, many people often forget the importance of replacing electrolytes that are lost during physical activity. Electrolytes help maintain hydration, muscle function, and mental focus. All of that is crucial for optimal performance while in the middle of the match.
As a professional padel athlete, I am used to intense training and matches. Maintaining fitness means ensuring the body gets the right intake to stay prime on the pitch. In my opinion, MIzone COCOBOOST is suitable for anyone who is active and wants to stay energetic in the midst of daily routines, "said Niels.
Maxime Bouttier, an active lifestyle artist and influencer shared his experience in meeting the right electrolyte needs in the midst of his busy filming and exercising padel.
"Padel is a sport that is not only fun, but also quite physically challenging. The intensity is high and after playing, the body really needs optimal recovery especially when I still have to continue other activities such as filming or attending events. To support the need for electrolytes, I drink Mizone COCOBOOST with high electrolyte content but still low in calories. I am very happy to be a part of the Mizone Active Zone: Payel Edition, which not only promotes an active lifestyle, but also presents sports experiences relevant to my daily life, "he said.
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