Dear Me Beauty X Purana: Beauty And Fashion Collaborations That Are Measuring The Archipelago Culture

Photo: Special

JAKARTA - In the spirit of celebrating the cultural heritage of Indonesia, Dear Me Beauty and Purana collaborated to present a collection that combines beauty and fashion with a deeper feel. Named Philosophy of Kembang, this collection not only displays archipelago flowers, but also raises batik as a symbol of Indonesian cultural identity. Batik in this collection represents natural beauty elements with a touch of Indonesian distinctive flowers combined harmoniously in each product.

The Philosophy Collection of Flowers is a manifestation of the combination of meaning between Indonesia's traditional natural wealth and art. The three new shades of Hypergloss Lip Balm offered in this collection, each of which has its own meaning and are inspired by the beauty of the Nusantara flower:

Dear Dara - Cool tone pink, inspired by the Tapak Dara flower, represents strength in simplicity. This grades reflects a tough and natural beauty, giving a sweet but brave impression. Dear Rosa - Deeper & richer berry tone, inspired by the Flower Shoe flower, symbolizes a bright and refreshing tropical energy. This Shades presents an ideal spiritful feel for those who want to appear confident. Dear Puspa - Cool tone brownish nude, inspired by the Orchid flower, which is known for its splendor and luxury. These shades reflect softness and purity.

More than just beauty products, this collaboration is a journey that invites the community to embrace and appreciate the cultural heritage of the archipelago in modern life. Through beauty and fashion synergies, Dear Me Beauty and Purana present products that are able to convey the philosophy of Indonesian culture in a form that is relevant and meaningful.

This collaboration is more than just creating new products. This is a journey to lift the meaning and value of each element we choose. We chose to collaborate with Purana because we saw an alignment between our vision in celebrating beauty and appreciation for the cultural heritage of the archipelago. We want to present something that is not only beautifying, but also makes users connected to the richness of Indonesian culture," said Nikita Wiradiputri, CEO of Dear Me Beauty, Thursday, November 7.

3 New Shade Hypergloss Lip Balm collaborations Dear Me Beauty and Purana come with cool undertone. The buttery and soft textures provide maximum comfort on the lips. Enriched with 86% of moisturizing oil, 3 types of peptide, hyaluronic acid, cocoa butter, and shea butter, this product not only provides natural softening and hydration on the lips, but also intense and natural colors. Equipped with a UV filter, Hypergloss Lip Balm protects the lips from exposure to sunlight.

Lip Balm Hypergloss itself has won awards such as the 2024 Her World Beauty Awards for the Best Lipstick / Lip Cream and Shopee Beauty Awards 2024 categories as #1 Tinted Lip Balm.

With prices starting from IDR 89,000 (netto: 3.5 ml), the Flower Philosophy collection will be available exclusively on ShopTokopedia starting November 7, 2024.