In The Context Of A Decade, IDN Tells Transformation Into A Consumer Tech Platform

Photo: Doc. IDN

JAKARTA - Ten years ago, a journey began that would change the digital media landscape in Indonesia. Starting from one product, the IDN Times, now IDN Media has transformed into a multiphase consumer technology company known as IDN.

This evolution includes various businesses, including livestreaming, creation economy, talent management, music festivals, film production houses, and even research institutions. Each of these products does not stand alone; they are interconnected components in a cohesive ecosystem, driven by technological advances.

The essence of the transformation of IDN is very rooted in its commitment to Indonesia and its younger generation. As revealed by Winston Utomo, CEO of IDN.

"The essence of what we do is reflected in our name: IDN = Indonesia. There is no great nation without the younger generation. We really believe in the strength of the younger generation," he said.

The belief that youth is future architects encourages IDN's vision and mission to become a catalyst for a better and more knowledgeable nation.

To achieve this, IDN has developed into a consumer tech platform and ecosystem that serves the younger generation of Indonesia. With this step, IDN aims to build a society that is knowledgeable and ready to face a better future.

This noble effort, as emphasized by Winston Utomo, is about laying the main foundation for Indonesia to advance as a significant player on the global stage, with the potential to become a respected economic force. Apart from through the journalism approach, this business is also supported by a strong and mutual support product ecosystem. The hope is that this can empower the younger generation to open up their potential and contribute meaningfully for the better Indonesia in the future.

William Utomo, COO of IDN, highlighted the importance of collective efforts in IDN's journey.

"Over the past ten years, we have worked hard to remain loyal to our commitments and witness the extraordinary strengths of collective efforts. Together we use (the terms we use to refer to employees at IDN) and all members of our community, we embrace the spirit of innovation, collaboration, and unity that defines IDN," he said.

This collective spirit has become the key for IDN in innovating and expanding its ecosystem, ensuring its relevance and impact in a changing world.

IDN transformation is not just about business diversification; this is proof of the power of vision and growth driven by mission. This exemplifies how IDN remains loyal to core values while developing to meet the needs of today and the future.

"In the end, our vision is not for us; this is for all of us as a empowered society and have a dream for a better Indonesia. This inclusive vision has guided IDN measures, with the aim of creating a better Indonesia for all its citizens," said Winston.

Celebrating the milestone of a decade of IDN's work, it is important to admit that this is a start. Winston Utomo's closing remarks echoed with this sentiment: "Finally, I want to share that this is just the beginning for us. The IDN we see today has only scratched the surface of our long-term vision. While the first decade is an important milestone in our journey, our mission to build an ecosystem for the younger generation of Indonesia has always been a work that will never end. We will continue to work very hard to become a company that is more than 100 years old focused on customers, sustainable, and scalable as an entity that has a positive impact on society throughout Indonesia."

The multiphase nature of the IDN ecosystem is the key to understanding this extraordinary transformation. Every effort in the IDN ecosystem has a strategic goal, contributing to a wider mission to empower the younger generation of Indonesia and democratize information.

With this transformation, IDN has a focus of four business units. In Livestreaming, IDN is building an interactive and educational livestreaming platform to reach a wider audience and increase engagement. By combining advanced technology and encouraging real-time interaction, IDN livestreaming services aim to provide informative and interesting valuable content.

Creator's economy, IDN is committed to providing full support for content creators to innovate and achieve success in the digital era. This includes providing resources, platforms and financial support to help creators expand their audience and monetize their content, thus encouraging a dynamic and living creative economy.

Entertainment, IDN produces high-quality entertainment content that suits the interests and needs of the younger generation of Indonesia. Starting from music festivals, idol groups to film production, IDN ensures that its entertainment business is in accordance with and enriches the audience's cultural experience.

Digital media, IDN delivers accurate, reliable, and relevant information and news that are adapted to the lifestyle of the younger generation. By following the preferences and needs of the audience, IDN's digital media platform plays an important role in keeping the younger generation informed and involved with current social events and issues.

Hope In Welcoming The Next Decade

IDN's journey for a decade is proof of the transformative power of vision, innovation, and a firm commitment to core values. As IDN continues to develop, its mission remains clear: to build an ecosystem that empowers the younger generation of Indonesia, democratize information, and encourage the nation towards a prosperous future.

This journey is still ongoing, and with every step, IDN reaffirms its dedication to creating a better Indonesia. The future holds a big promise, and IDN is ready to lead the way, ensuring that the impact is felt not only today, but also for future generations. One step a time, for a better Indonesia.