The Role Of Online Surveys On The Results Of The 2024 Presidential Election: Exploring Digital Influence In The Democracy Process

Illustration. (Photo: Doc. Antara)

JAKARTA - In the digital era that continues to develop, technology has a major impact on various aspects of life, including the democratic process. The 2024 presidential election is a new focus point when we discuss the role of online surveys in shaping and understanding voter preferences.

How does online surveys play a role in predicting and forming the results of the presidential election?

1. Reflecting Mass Thoughts In Real Time

Online surveys provide a fast and efficient platform to reflect voter thoughts and preferences in real time. With a large number of respondents quickly accessible, online survey results can provide an accurate and up-to-date picture of shifting public opinion on presidential candidates, political parties, or crucial issues.

2. Influence of Social Media in the Spread of Survey and Political Information

Social media plays a key role in the spread of online surveys and political information. Survey results can quickly go viral and reach a wide audience through various platforms such as Twitter, Facebook, and Instagram. Election campaigns can take advantage of data from online surveys to adapt their strategies according to the growing trends in cyberspace.

3. Increase Voter Active Participation

Online surveys can also motivate active voter participation. By providing voters with the opportunity to express their opinion through online surveys, they feel more involved in the political process. This can increase public awareness of the presidential election and encourage greater participation on voting day.

4. Identify Key Issues That Affect Voters

Online surveys help in identifying key issues that affect voters. By analyzing data from surveys, political decision makers can understand voter preferences related to certain issues. This allows them to customize their campaigns and offer solutions that are more in line with people's needs and expectations.

5. Challenges in Data Accuracy and Security

Despite providing many benefits, online surveys are also faced with certain challenges, especially those related to data accuracy and security. It takes greater effort to ensure survey samples reflect people's diversity appropriately, and the protection of voter personal data is a top priority to avoid misuse of information.

With all the pros and cons, the role of online surveys on the results of the 2024 presidential election cannot be ignored. Digital involvement in the democratic process continues to grow, and it needs serious attention from all parties so that it can be used effectively to enrich and deepen our understanding of the dynamics of general elections and the wishes of the community.