JAKARTA - Social media Twitter was shocked by a photo of a 1984 Pizza Hut delivery motorbike. The Suzuki A100 motorbike that had been modified according to the needs of the courier caught the eye. However, there are also netizens who compare it to the current condition of Pizza Hut which sells on the street.
The introductory photo of Pizza Hut was uploaded by an account called Mazzini @mazzini_gsp. The post was retweeted by about 562 accounts, and liked by 2,179 Twitter accounts.
"Pizza Hut now: '(," wrote an account named @gilangnyampes, accompanied by a picture of a Pizza Hut employee offering its products along with a banner that reads' IDR 100,000 for four new flavor pizzas', quoted by VOI, Thursday, February 11.
An introduction to @pizzahut in 1984 in Jakarta. Its dashing appearance is also supported by the Suzuki A100 motorbike which has been modified according to the courier's needs📸 By Perfect Life ID pic.twitter.com/0PIPmnhqEk
- Mazzini (@mazzini_gsp) February 10, 2021
One of the accounts with the name Dharmadi @popokbekas responded. He said, in Bandung the same thing happened. He hopes Pizza Hut can survive.
"In Bandung it's different, 100 thousand get 5. Hopefully @pizzahut can survive," he wrote.
As is well known, in 1984 Pizza Hut opened its first restaurant in Indonesia which is located in the Sarinah Jakarta shopping center. At that time only the bourgeoisie could buy and taste the delicacy of this Italian origin.
In 1984, the Pizza Hut delivery system was not in high demand, because not all people at that time could enjoy it. However, nowadays it is very easy to get dishes from Pizza Hut, especially since the manager of the Pizza Hut franchise in Indonesia, PT Sarimelati Kencana Tbk, is actually getting more and more enthusiastic about selling on the roadside.
This change in business strategy was caused by the COVID-19 pandemic. The pandemic that has lasted since last year has made several companies frantic because their income has shrunk considerably. This was also experienced by companies with the ticker code PZZA.
Several months ago on social media Twitter, a video was uploaded showing a Pizza Hut employee waiting for a customer on the side of the road. The post was retweeted by around 6,300 accounts, and replied to 1,200 times.
I swear it's really sad ... in the class of pizza hut selling on the side of the road like this using a car😭😭stay strong everyone..location: balkot malang cc @infomalang pic.twitter.com/PapiY7oxxg
- mamang (@bubursiapsaji) May 21, 2020
Not a few responded to the upload with empathy and hoped that Pizza Hut would continue to operate even though they had to sell to the side of the road. However, it is known, from before the COVID-19 pandemic hit, Pizza Hut often peddled its wares outside the shop, for example, such as in Car Free Day (CFD) activities in several areas.
Selling on the side of the road is a way for companies to expand their market and at the same time keep their kitchens hot. And during the COVID-19 pandemic where there was a Large-Scale Social Restriction (PSBB) policy that required Pizza Hut to close its outlets, companies are increasingly looking for spots to peddle their products on the sides of the road.
It turns out that the company is taking this roadside selling seriously into a business opportunity in the future. Quoted from Sarimelati Kencana's disclosure of information on the Indonesia Stock Exchange (IDX) page uploaded on Wednesday, October 14, 2020, the company's management announced this.
There it is stated that in order to improve performance as a company engaged in the restaurant, catering, warehousing, distribution and food manufacturing industry, Sarimelati Kencana sees a business opportunity in the mobile food supply business.
The price of the Pizza Hut dishThis business activity is currently not one of the company's business fields. Based on careful calculations of business opportunities and services that can be carried out in a sustainable manner, the company believes that it will be able to take advantage of existing opportunities to provide added value to shareholders.
Therefore, the company plans to increase its business activities in the form of restaurants and other mobile food supplies using food truck facilities.
The required investment cost for this expansion is IDR 750 million. Fulfillment of the funding for the mobile food supply business plan will come from own capital.
The sales operation through this food truck is scheduled to start in early 2021 with 365/366 operational days. The installed capacity is the target volume of pizza sales that can be sold in 1 day, which is 200 pcs / day or 73,000 to 73,200 pcs / year.
Sales utilization is assumed to be 60 percent in the first operating year (2021), 75 percent in the second operating year (2022), and 90 percent in the next operating year (2023 and beyond).
Meanwhile, the price of pizza after tax is assumed to be IDR 25,000 / pcs. Then, the price is assumed to have increased by 3.23 percent to 4 percent per year.
Based on the projected financial ratios for restaurants and mobile food supply, Sarimelati Kencana is targeting the average net profit margin to increase by 8.92 percent in the next seven years.
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