JAKARTA - There are six keys to success for SMEs in managing a coffee shop business. Namely, innovative products and tastes according to consumers' tongues, competitive prices, comfortable places and strategic locations, appropriate and innovative promotions, and innovation in sales and distribution using the ride hailing platform.
This was explained by the Deputy for Production and Marketing of the Ministry of Cooperatives and SMEs, Victoria Simanungkalit, when representing the Minister of Cooperatives and SMEs, at the Indonesia Coffee Event (ICE) 2020 organized by the Specialty Coffee Association of Indonesia (SCAI) at the Smesco building, Jakarta, Wednesday 12 February. .
For this reason, continued Victoria, his party has a program to encourage the development of coffee shop businesses run by cooperatives and SMEs. Among other things, skim facilities for beginner entrepreneurs, facilitation of product certification including Brands, Halal, Copyright, Hazard Analysis and Critical Control Points (HACCP) and the International Organization for Standardization (ISO), as well as business and institutional assistance through the Integrated Business Service Center ( PLUT) KUKM.
"Including vocational training programs in improving skills," said Victoria.
For Victoria, ICE 2020 is not only a national level competition event, but also displays coffee product exhibitions, a means of supporting their business and meeting business actors to forge partnerships.
"I hope this event can motivate cooperatives and SMEs to continue to increase their creativity and develop their businesses," said Victoria.
Moreover, continued Victoria, drinking coffee has now become a lifestyle for the millennial generation and not just a sleep-relieving drink. Currently, there are many coffee shops managed by UKM. Even in 2019, there are more than 2,937 coffee shops standing.
"This opens up new job opportunities as a barista, professional cupper, sales, and so on. The establishment of a coffee shop is also one of the supporters of tourism development in the region. Through coffee shops, we can introduce other traditional foods and drinks that can attract tourists," he explained. Victoria.
In fact, this year the coffee shop business is estimated to increase in line with the increase in domestic consumption of Indonesian coffee by around 13.9 percent to 294 thousand tons. Meanwhile, in 2021, it is estimated that it will increase again to 370 thousand tons.
However, Victoria acknowledged, Indonesia's per capita coffee consumption is relatively low compared to other countries, only around 1 kilogram per capita (2018).
"Compare with Vietnam which has reached 1.5 kilograms and Brazil 6.5 kilograms per capita," explained Victoria.
Barista Competition
On the same occasion, Chairman of SCAI Syafrudin explained, ICE is the most prestigious barista competition in Indonesia which has been going on since 2017.
"Every year, the ICE event not only produces the best baristas, but also educates the general public about the world of coffee," said Syafrudin.
In this fifth ICE event, SCAI has prepared various interactive and educational events, in addition to the main events, namely the Indonesia Barista Championship (IBC) and the Indonesia Brewers Cup Championship (IBrC).
On the other hand, added Syafrudin, there is a tradition of sending IBC and IBrC winners to represent Indonesia in the world barista competition under the auspices of the World Coffee Events (WCE).
"This makes ICE the navigation for Indonesian coffee in the world coffee atlas," he said.
Different from the previous year, ICE 2020 was held in only one national round, while the regional (elimination) round was eliminated and combined with a national event considering time constraints.
"Our focus is to prioritize the availability of time for the winners to prepare for world level competitions, the World Barista Championship (WBC) and the World Brewers Cup (WBrC) in May 2020 in Melbourne, Australia," said Syafrudin.
Syafrudin also invited all coffee lovers to collaborate with the Kopilarborasi tagline. "ICE 2020 collaborates with all coffee lovers from various aspects, from artists, architects, business people, writers, musicians, actors, fashion designers, influencers, motorbike builders, and coffee entrepreneurs from various industrial scales to collaborate to build a coffee ecosystem," concluded Syafrudin. .
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