JAKARTA - The figure of Kaesang Pangarep is now known as a successful young entrepreneur. He is no longer known only as the youngest son of President Joko Widodo (Jokowi). Although he is now known as the owner of the culinary business "Sang Pisang", the younger brother of the elected Surakarta mayor Gibran Rakabuming Raka still has other businesses as a source of money.

Since he was still in college, Kaesang has strengthened his determination to become a young entrepreneur. He continues to carry out various kinds of innovations and collaborations to develop his business empire.

What are the businesses owned by Kaesang Pangarep?

1. The Javas

Sang Javas was founded by Kaesang in August 2017. This Kaesang business offers t-shirts with caricature images. Many gimmicks were given, including t-shirt illustrations with contemporary themes and the mention of the customers as tadpoles.

The brand of Sang Javas has a deep meaning, that is, the hope that it will sell quickly. At the start of the business, Kaesang managed to sell 2,000 pieces of T-shirts.

2. The Banana

The naget banana business that was initiated by Kaesang since November 2017 originated from the fact that the fruit is widely liked by the public. In addition, its availability is also more guaranteed than other types of fruit.

Sang Pisang has opened in at least 24 cities in Indonesia with a total of 54 outlets. In October 2019, Sang Pisang officially opened an outlet in Kuala Lumpur, Malaysia. Even though it relies on banana nuggets, this business product also presents many variants with various flavors. In fact, there are banana ice drinks for sale.

3. Hompimpa Games

Not only the culinary and clothing business, Kesang and his brother Gibran Rakabuming also expanded into a toy business called Hompimpa Games. They opened a store in Surakarta around November 2017 ago.

The game is sold at an online store for hundreds of thousands. One of them is a game reminiscent of monopoly, but the concept of the story is different.

4. Madhang application

Kaesang launched the Madhang application in December 2017. This application is a trading platform specifically for home cooking. Unfortunately, based on Warta Ekonomi's search, this application is no longer available on the Play Store and App Store.

5. The Javas-Truz

Kaesang has again released a new brand in the clothing business called Sang Javaz-Truz. This business has a clothing concept for skatters with a collaboration system with the local Truz brand. This business was initiated by opening an outlet in Solo in February 2018.

6. Catfish

Kaesang Pangarep is exploring the catfish business. This was revealed by President Jokowi in February 2019. Kaesang saw that the demand for catfish is very large, while the supply in the market is still low.

7. Livestock

Still in the culinary sector, Kaesang also doesn't want to miss opening a coffee shop. He sells his processed coffee drink under the name Ternakopi which was launched in April 2019. He runs this business together with his brother, Gibran Rakabuming.

8. Ready

Together with Gibran Rakabuming, Kaesang formed the Siapmas brand in August 2019. Siapmas presents beverage and snack products, namely Kemripik, Pik Kripik, and Ngedrink. These products are marketed through retail minimarkets.

9. My bowl

Kaesang also doesn't want to miss the trend of rice bowl. In mid-2019, Mangkok Ku was launched. In this business, Kaesang and his brother Gibran took Chef Arnold Purnomo and Randy Julius.

Some of the menus offered include brisket spicy sauce, ox-tounge dabu, and egg sausage mayo.

10. The Chicken

In December 2019, Kaesang opened a new business called Yang Ayam. This culinary business with Kalasan chicken menu was first established in Tanjung Duren, West Jakarta.

In the last few weeks, Kaesang has indeed been regularly commenting on the movements of several BUMN shares. Starting from the share price of PT Perusahaan Gas Negara Tbk, coded PGAS and the movement of the share price of PT Aneka Tambang Tbk (ANTM).

ANTM continues the positive trend in early 2021, even reaching the highest level in the last 10 years or a decade. Kaesang is a public figure who often discusses Antam's shares on his social media.

For information, ANTM's stock price rose 13.18 percent or 255 points to the level of Rp2,190 at the end of trading on Monday, January 4 yesterday. Quoting Bloomberg, ANTM's stock had moved to its lowest level of IDR287 on December 14, 2015, but since then it has continued to climb.


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