Harmoni Between Music And Jewelry Present At The Jakarta Head In The Clouds Festival 2022

Stephanie Poetri. (Photo: Doc. Frank & co.)

JAKARTA - Frank & co., which is a well-known, reliable diamond jewelry brand, also enlivened the 2022 Jakarta Head in the Clouds (HITC) music festival which is the result of an international record label 88rising.

In the series of festivals that lasted for 2 days, Frank & co., which is a happy partner of Head in the Clouds Jakarta 2022, not only brought experiences to HITC visitors at the music and art festival on December 3-4, 2022 at the Pantai Indah Kapuk Community Park (PIK) 2, Jakarta, but also carried out various activities and displayed their special jewelry collections, namely Frank Gold and Frank & co. ME through an experience area and jewelry lounge presented by Frank & co. at this festival.

Frank & co., a professional jewelry brand in Indonesia which is part of the Central Mega Kencana (CMK), a jewelry and diamond retail company that also houses MONDIAL and The Palace Jeweler jewelry brands, is committed to providing the best service for customers in addition to presenting quality jewelry collections. Frank & co. is also committed to always providing innovations in its products and services.

88rising is an international record label based on Los Angeles, United States which is here to be a place for expression for hidden talents from Asia and Southeast Asia as well as a driving wheel for the presence of these talents in the global music scene.

In accordance with this vision, the Head in the Clouds music festival seems to be a complement that further emphasizes that the presence of 88rising together with its protected talents is a disruption of popular culture which is often dominated by Western countries.

A disruption that apparently was also welcomed by the global community. It is proven by every HITC event in various countries accompanied by success; it even forms a new global trend.

Frank & co. who is the leading jewelery retail brand in Indonesia sees the presence of HITC in Jakarta as a special moment in greeting and getting closer to popular cultural connoisseurs from various ages and circles.

Along with post-pandemic conditions which were also colored by the presence of prestigious music festivals. This reaffirms Frank & co. as a jewelry retail brand that not only prioritizes quality, but is also observant in seeing public interest and literate consumers of popular culture.

Ferdy Feano as General Manager of Frank & co. stated, as a producer of music and entertainment, 88rising has hit the international community through his bold innovations, one of which is by curating talented young artists from various regions in Asia.

"Motivated them to grow up as artists and musicians, even daring to position them to have influence that is parallel to musicians born in Western countries," Ferdy said in a statement, Friday, December 9.

"Thisold move is one of the strengths of 88rising, which is also the main force of Frank & co. which has been innovating through products, technology, and campaigns broadcast in the community for 26 years. Through our booth at HITC Jakarta, we want to present an experience where the public and audience can see for themselves what fine jewelry creations can be produced if Frank & co. take inspiration from the 88rising kiprah which always prioritizes aesthetics, curation, and innovation., "he continued.

As a wellery partner, Frank & co. had the opportunity to support the 2022 Head in the Clouds Jakarta music festival through the presence of experience areas that can be enjoyed by all HITC Jakarta 2022 visitors and jewelry lounges that are present in the Artist Village area.

In addition to presenting the joy that can be enjoyed by all HITC visitors to Jakarta 2022, Frank & co. also presents unforgettable moments and moments together with musicians and VIP guests who have access to activities in the Artist Village area. Starting from Stephanie Poetri, Milli, Ayase and Ikura from YOOSOBI, Atarashii Gakko, as well as gakis Wei Haas and Brook Alexander who are music teams from Brian Immanuel (Rich Brian) capturing their moments together with Frank & co.

The existence of experience area and jewelry lounge Frank & co. at HITC Jakarta 2022 also features two collections of jewelry flagship jewelry brands for jewelry over the age of 2 decades, namely the collections of Frank Gold and Frank & co. ME. Frank Gold's collection is a premium gold jewelry line from Frank & co. made using Italian technology and high-quality premium materials.

The design of Frank Gold's collection is inspired by the modern geometric line and is becoming a trend fashion today. Meanwhile, the Frank & co collection. ME consists of a gold marble decorated with a modern design that has a heart shape and an alphabet shape that the wearer can choose from.

Frank & co. ME is a celebration for self-confidence and a self-worth statement or a form of appreciation for yourself. A collection full of personal values and pride on identity; which is certainly very suitable to be shown at events that prioritize arts, creativity, and self-expression such as music festivals.