JAKARTA - ION WATER, a low-calorie isotonic drink from PT Amerta Indah Otsuka held IONATION 2022, a biggest workshop festival collaborated with live music performances. High enthusiasm by workout sports lovers in Indonesia has been seen since the event was held in 2020, although in online format.
And in its third year, IONATION was held again at the Senayan Indoor Tennis, Jakarta, which was attended by around 3,000 sports lovers and broadcast live via Vidio.com.
Marketing Director of PT Amarta Indah Otsuka, Puspita Winawati said, in the last 2 years, the trend for a healthy lifestyle and consumption of low brokers products has increased. This is evidenced by the high interest in workout sports and the consumption of low-calorie beverage foods.
"In line with the vision and mission of the company Otsuka to continue to contribute to public health with its products, ION WATER as a low-calorie isotonic drink invites people to continue to live a healthy lifestyle through the workout at IONATION 2022," said Puspita, in Jakarta, Saturday, September 10.Brand Ambassador ION WEST, Andrea Dian said, in the midst of his busy schedule, paying attention to the low calorie lifestyle is important.
So regular exercise, as well as intake of food and low-calorie drinks to help me stay fit. The combination of workouts with live music is very unique and no workout festival concept has been created like this. In addition to healthy exercise, the concept of IONAcation allows us to enjoy and have happiness, explained Andrea. For a more exciting workout exercise experience, ION WATER at IONATION also presents celebrity workout enthusiasts, certified instructions with various classes ranging from Yoga, Body Combat, pound Master, Low Intensity Interval Training (LIIT), Workout Dance, and Zumba, as well as accompanied by live music from Diskopantera, Dittttipusion,ru Frazetta, DJ Wizznu, and closing performances by Maliq & D'Essentials.
Workout festivals like IONATION provide a variety of workout classes, and I think this is quite friendly for all levels, from beginners to those who are already advanced. As an actress, of course, exercise is very necessary to support activities so that they are always fit. The trick is to choose sports activities that are considered fun," said Putri Marino, Brand Ambassador of ION WEST who attended the Workout Dance class this time.
This year, various activities to introduce workout sports and IONATION activities were also carried out through a series of Road to IONATION activities which were attended by a total of 6,460 hybrid participants. Puspita Winawati added that the increase in trend for workouts was not only seen in Jakarta, because the joint workout activities that we carried out also managed to attract thousands of participants spread across more than 70 cities throughout Indonesia.
"The activities carried out since June are ION WATER's efforts to inspire more and more people to live healthier lives, as well as introduce IONATION," said Puspita. Meanwhile, Jennifer Bachdim, Brand Ambassador of ION WATER said, workouts are basic of all sports. Can be done anywhere, and with anyone.
With IONATION, I want to invite more people to try to do and like regular exercise, especially mothers out there to keep their bodies healthy and fit. Thank you ION WATER who continues to help my entrepreneur to live a low calorie lifestyle," said the wife of footballer Irfan Bachdim.
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