JAKARTA - General Manager of Project Company Holywings Indonesia, Yuli Setiawan, admitted that his management was greatly harmed by the chaotic promotion of free alcohol for consumers named Muhammad and Maria.
Yuli claimed that the selection of Muhammad and Maria's names in the promo, which is now in a legal case, was decided unilaterally by the creative team without management's knowledge.
This was conveyed by Yuli when the management of Holywings was summoned to attend a working meeting of Commission D DPRD DKI Jakarta and the ranks of the DKI Provincial Government.
"Holywings Indonesia is also currently very disadvantaged by the promotion team," said Yuli at the DKI Jakarta DPRD Building, Wednesday, June 29.
Yuli explained, promos like this have been running for three months and run once a week with different names. Yuli mentioned examples of promos for other names such as Firman and Feni, Tomi and Talia, Andreas and Amanda, Kevin and Kartika, and so on.
So far, according to him, the choice of names has not been a problem. Thus, when the creative team chose the names Muhammad and Maria and caused criticism from many parties, management felt cheated.
Therefore, after the team uploaded the Muhammad-Maria alcohol promo online flyer on their Instagram account and caused a commotion, the management immediately deleted the post.
"Regarding the use of the names Muhammad and Maria, the management of Holywings never knew before. So, in this case, they feel cheated by the actions of the social media promotion team who deliberately used these names, with motives that we are investigating internally," explained Yuli.
Recently, Holywings has made a lot of noise again. Promotion of alcoholic beverages, aka alcohol for Muhammad and Maria, is the root of the problem. The South Jakarta Metro Police have named 6 Holywings workers as suspects.
The suspects were charged with Article 14 paragraph 1 and paragraph 2 of Law Number 1 of 1946 and also Article 156 or Article 156 a of the Criminal Code. Then Article 28 paragraph 2 of the Republic of Indonesia Law Number 19 of 2016 concerning amendments to Law Number 11 of 2008 concerning ITE.
They were found guilty after initiating, creating and distributing e-flyers containing promos for free alcoholic beverages for owners of the names Muhammad and Maria on social media.
"The motives of the suspects are that they create these contents to attract visitors to the Holywings outlet. (Increase turnover, ed) Especially at outlets whose sales percentage is below the 60 percent target," said South Jakarta Metro Police Chief Kombes Budhi Herdi Susianto to reporters. , Friday, June 24.
From this alcohol promotion case, the DKI Jakarta Provincial Government also gave a sanction in the form of a first written warning. This sanction is stated in Pergub Number 18 of 2018 concerning the Implementation of Tourism Businesses.
Then recently, the DKI Jakarta Provincial Government also revoked the permits for 12 Holywings outlets for violating the existing permits. It was revealed that Holywings which has a restaurant license does not have a bar certificate, some outlets only have an alcoholic beverage retailer certificate, and some do not even have a retailer certificate.
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